- LSM Management: Oversee Local Store Marketing (LSM) for 55 stores in 6 major cities and 4 formats across the South region, ensuring consistent branding and enhanced customer experience.- Diverse Marketing Activities: Plan, negotiate, execute, and assess various marketing endeavours including OOH Media, SOH, Visual Merchandising, and Marketing Activation Campaigns.- Brand Cohesion: Maintain cohesive brand representation across all visual elements, reinforcing brand identity in-store layouts and marketing materials to engage customers and drive sales.- Timely Execution: Coordinate with Operations teams to ensure prompt deployment of marketing collateral, ensuring quality merchandise alignment with implementation plans and fostering cross-functional collaboration.- Campaign Planning: Assist in devising ATL, BTL, and TTL campaigns within budget constraints, maximizing effectiveness and audience reach.- Digital Engagement Strategies: Develop and implement strategies to boost BK App downloads, engage users, and spotlight special offers. - Market Analysis and Intelligence: Conduct market visits, analyze consumer feedback, and gather competitive intelligence to inform marketing strategies and spur growth. Acquire market samples for trend analysis.- Benchmarking and Pricing Strategies: Conduct GP & Competition Benchmarking to fine-tune pricing and craft appealing combos, Increasing APC and having a competitive edge.- Budget Management: Establish vendor codes, generate purchase orders, and efficiently oversee the marketing budget. Prepare P&L statements to monitor financial performance.- Performance Measurement and Reporting: Analyze campaign efficacy through pre-mid, and post-campaign analysis. Evaluate ROI against predefined KPIs to refine tactics, and optimize ROI.- Data-driven Insights: Leverage Tableau for tracking metrics like Product Mix, Meal Conversion, ADT, and APC to gain insights into target audience behaviour and bolster store profitability.

- Consumer Insight Analysis: Gather sales feedback and analyze consumer behavior to define market positioning.- Differentiation Strategy: Craft strategy to stand out from competitors and leverage unique strengths.- Brand Guidelines Development: Create guidelines for consistent brand representation online and offline.- Creative Team Briefing: Provide clear briefs for marketing projects, ensuring alignment with objectives.- Content Curation: Curate engaging content for target audience across platforms.- Competitive Research: Analyze competitors to refine strategies and decision-making.- Promotional Campaign Design: Design innovative campaigns for new products and markets.- Social Media Strategy Development: Develop a comprehensive strategy to enhance brand visibility and engagement.- Advertising Campaign Assessment: Evaluate campaign effectiveness to inform future strategies.- Market Trend Analysis: Analyze market trends for proactive strategy adaptation.

Design & lead the execution of marketing strategy to drive restaurant sales. Continually monitoring sales trends.Liaise with corporate marketing team for all the increasing the effectiveness of ATL/BTL campaigns.Leverage analytics to track marketing effectiveness.Directing the store merchandising and OOH for the LSM initiatives.Vendor management - Execution of marketing elements &creatives & developing long standing relationship.

- Market Research: Conducted in-depth market research for the Chennai real estate market to identify trends, opportunities, and consumer preferences.- Competitive Analysis: Analyzed 75 real estate projects to understand the competitive landscape and inform strategic decision-making.- Marketing Strategy Development: Developed comprehensive marketing strategies for upcoming projects to maximize market penetration and sales potential.- Advertisement Strategy & Vendor Management: Designed advertisement strategies and managed vendor execution to ensure effective promotion of projects.- Report Generation: Generated comprehensive reports for headquarters, providing valuable insights and facilitating informed decision-making through business presentations.- Digital Marketing & SEO: Developed and implemented digital marketing and SEO strategies to enhance online visibility and attract a mass audience.- Content Creation: Design compelling content for brochures and posters to effectively communicate project features and benefits to potential buyers.- Lead Generation & Sales Support: Implemented strategies for lead generation and provided sales support to facilitate conversions, while monitoring sales performance to optimize results.- Marketing Management: Orchestrated both ATL and BTL marketing activities to create brand awareness and drive customer engagement.

Be knowledgeable about the product.Identify prospective customers, lead generation and conversion.Contact new and existing customers to discuss needs.Emphasize the features of products to highlight how they solve customer problems.B2B Account Management of IT sales