Michelle Lee Email & Phone Number

Shenzhen, Guangdong Province, Cn

Shenzhen, Guangdong, China

Results-driven Marketing Manager with a proven track record of success in the beauty industry. Expertise in brand marketing, website development, and digital advertising. Skilled in driving new product development and optimizing online presence. Excited to leverage skills and experience to lead the marketing efforts for the CosBeauty brand and contribute to its growth.Responsible for: 1. Spearhead marketing initiatives for the CosBeauty brand, a leading manufacturer of makeup bags and cases. Develop and execute comprehensive marketing strategies to increase brand awareness and drive sales. 2. Manage the development and maintenance of the brand's website, ensuring user-friendly navigation and SEO optimization. 3. Oversee Google Ads campaigns, optimizing performance and driving targeted traffic to the brand's website. Leverage social media platforms to engage with the target audience, increase brand visibility, and foster customer loyalty. 4. Collaborate with cross-functional teams to drive new product development, ensuring alignment with market trends and consumer preferences. 5. Conduct market research and competitor analysis to identify opportunities and refine marketing strategies. 6. Cultivate relationships with industry influencers, bloggers, and brand ambassadors to amplify brand reach. Track marketing budget and allocate resources effectively to maximize ROI. 7. Stay abreast of industry trends, emerging technologies, and best practices in digital marketing.

Shenzhen, Guangdong, China

Account ManagerKONCAI produce cosmetic bags, cases, chairs, vanities, makeup mirrors, which is popular use by beauty salon, barber shop, makeup school, personal case and makeup artist. We are proud to serve famous brands such as Disney, Hello Kitty, Shiseido, Dior, etc. for years. Working as an Account Manager Responsibilities:1) Cooperate with the team to make market & sales strategy.2) Divide and deliver the sales target. Set reasonable sales target for each area and help local distributors to achieve their sales target.3) In charge of business development. Pioneer to develop top customers to build the market network from 0 to 1.4) Market information gathering and product definition

Shenzhen, Guangdong, China

Marketing Manager EZcosplayFeb 2017 - Jul 2020 - 3 yrs 6 mosShenzhen, Guangdong, ChinaAs the NO. 1 cosplay supply e-commercial website, ezcosplay has thousands of customized cosplay costumes, shoes and wigs for cosplay lovers all over the world. Working as Marketing Manager and responsible for brand building.Responsibilities:1) Manage official Facebook page with 790K followers, Instagram account with 249K followers2) Build brand awareness by working with cosplay influencers3) Build SEO to get more organic traffic.4) Get more sales and high ROI by launching Google Ads5) Data analysis by using Google Analitic to get more profitable keywords and page optimization.