I work with manufacturers of retail and food service products ,marketing to the retail and food service distributors and end users. Product info, cuttings, marketing, training, merchandising., Brand development, private label,

Present, sell, and execute all promotional activity to maximize sales and achieve minimal residual quantities. Assist in planning and executing all display programs as designated and developed by the customer both at store level and corporate headquarter level.Educate the customer on what their store needs are based on the trends and persuade the customer to cut in new items, sections, and incremental display of products based on what has been taught to them.Responsible for the accurate assessment of inventory needed in the store and writing an accurate and timely order(s) for the store.Partner and collaborate with all levels of store management; review and approve all orders placed within the store. Assess customer needs and suggest appropriate products.Promote and sell the organization's products and services within an assigned geographic area, product range, or list of customer accounts to meet or exceed sales targets.Identify lost sales opportunities (i.e. item voids, missing shelf tags, out of stocks at store-level, planogram integrity). Partner with store personnel to ensure all items are cut in and tagged, all items are being ordered .Respond to customer inquiries.Identify, research, and contact customers building positive relationships that will generate future sales and repeat business.Refer sales leads, customer feedback, and information on competitor activity to appropriate contacts within the organization so that they can respond to changing market conditions and customer demands.Demonstrate fiscal responsibility and accountability for all business in assigned territory.Work with store level personnel on details of all promotional events including products to be demonstrated, quantities needed, locations, product education and proper execution.Monitor activities with new store sets and resets/remodels including reviewing item file and communicating authorization issues. Monitor all set work for accuracy and on time completion.

Represents well known retail specialty products for supermarkets to include: Twinings Teas,Bonne Maman Preserves,Delallo Pasta,Cento,,Pataks,Thai Kitchen,Stauffers,Old London,Gunthers' Honey,Torani,Holland Hose,Roland,Knorr,Mr and Mrs. T's Mixers,Near East Rices,McCann's Oatmeal,etc.Increased sales of 4 Giant Food stores over 7 month period of time in 2015 by 15-18%Manages sales operations in assigned sales territory to achieve revenue goals.Creates and Transmits orders for product replenishment of specialty food products at Giant Foods locations.Merchandises products for display and placement. Creates displays of merchandise around markets in a way to attract sales.Recommends potential new products to management. Build strong relationships with customers for business growth.Maintains quality and quantity of products on shelves by rotating products, checking code dates to ensure freshness and replenish with back stock. Communicates and coordinates product merchandising with Store and Grocery management.Creates and transmits customer credits for spoiled, returned, and out of date products.Provides outstanding service to ensure customer satisfaction.

I developed new business sales in the DC/NOVA/MD area ,representing lines such as Michigan Turkey,Vienna Beef, Citterio,United Beef,Acme Smoked Fish,Banner Smoked Fish, Don's Salads,Amoroso Breads,Stanislaus Tomato products, Pellmans Desserts,K&Z Pickles,National Deli,Patriot Pickle Co.,Chef Francisco,Hopes Cookies,Cavendish,Simplot.Increased sales through penetration with new accounts and closed sales to existing customers.Presented new items, described benefits and uses of said items.Implemented and managed pricing strategies within accounts.Work with manufacturer's representatives to sell promoted items.Attend sales meetings and meet with sales manager and buyers on a regular basis.Teaching restaurant businesses how to be social media friendly and savvy to promote their businesses and grow financially.

The role of a food broker is to act as a selling agent for food manufacturers and producers. They work on behalf of their clients to negotiate sales of their products to wholesalers and retailers.I represent Sysco VA,PFG VA,US Foods Manassas,US Foods Roanoke,Sysco Hampton Roads,Reinhart Tidewater,Schenck Foods,Olympic Foods and International Gourmet Foods.Successfully penetrating food distributors with manufacturer's lines of products.January of 2013 Sysco Hampton Roads is taking on our line of Corto olive oils from California after a successful penetrating campaign with Sysco customers in the Tidewater area of VA and successful sampling with buyers and mangers at their OPCO.Recently penetrated into Sysco VA,US Foods Roanoke,and Reinhart Foods Tidewater with Corto Olive Oil of Lodi, CA.US Foods Roanoke is now stocking Pellman Desserts with my assistance of pushing line into VA Tech and Lynchburg College.A broker has extensive knowledge about local markets and has strong connections with food businesses that can prove invaluable to their clients.Food brokers provide marketing services as well. Primarily food brokers are sales people, and a good food broker knows how to market your product to potential buyers and work towards getting maximum sales volumes for your product.

Managed and oversaw operations of busy Jewish Style deli. Maintain relationships with customers and staff. Judge the quality of food, preparation, and job applicants. Estimate food consumption, place orders with suppliers, and schedule delivery of fresh food and beverages. Maintain budget and employee records, prepare payroll, and pay bills ,and monitor bookkeeping records.. Recruit, hire, and oversee training of staff. Monitor food preparation and cleaning methods. Attracts patrons by developing and implementing marketing, advertising, public and community relations programs; evaluating program results; identifying and tracking changing demands. Maintained safe, secure, and healthy facility environment by establishing, following, and enforcing sanitation standards and procedures; complying with health and legal regulations; maintaining security systems.

Ultimately responsible for increasing brand recognition and improving upon the regional sales footprint within casual dining, chain restaurants, hotels and school districts within the Washington, D.C. metro district. Key Accomplishments:• Achieved over $2 M in annual sales within first three years• Top Three Representative acquiring new accounts within the MD, D.C. and Northern VA • Placed 3rd out of 40 representatives in the Bar and Beverage equipment sales contest (2007)• Improved profit margins and brand recognition through the use of effective promotional and category sale campaigns, exceeding company sales averages• Consult with clients to develop new menu plans, branding and marketing strategies• Work with clients, creating cost-saving measures through competitive contract negotiation with brokers and manufactures, achieving an average of 5-10% in annual savings• Participate in regional trade shows, presenting new product lines and increasing brand recognition among vendors, brokers and manufacturers

Responsible for developing clients in the Montgomery and Prince George counties through targeted marketing, strategic sales campaigns, cold calling, networking, industry associations and trade shows. Created and implemented monthly and yearly strategic plans, exceeding corporate sales goals. Established expert product knowledge in the produce, center of the plate, kosher and deli categories. Fostered positive working relations with vendors, brokers and manufacturers, developing competitive pricing, improving profit margins. Mentored and trained new associates in customer service and marketing techniques and product knowledge. Key Accomplishments:• Top Five Sales Executive in the company for new account acquisition• Consistently exceeded annual sales of $2.5M (2000-2005)• Increased company revenue through presenting new product lines to senior management, capitalizing on market and economic trends• Worked with clients to develop innovative marketing strategies, identifying short and long-term goals, menu planning, branding and sponsorships, increasing revenues• Provided an average of 5-10% annual cost savings to clientele, as a result of competitive contract negotiation and pricing methods

Assisted father in day to day operations, cutting meats, servicing customers,making deliveries, cleaning chores, making pickling brines.etc.