Senior public relations and communications strategist, integrated marketer and creative copywriter with extensive experience implementing DTC, HCP and corporate communications campaigns that connect with and motivate increasingly diverse audiences. I have significant experience leading and managing celebrity and influencer campaigns including press material development, key message development media outreach and paid media campaigns.Served as a long-term communications consultant for Syneos Health managing public relations and content marketing efforts for Novartis and their psoriasis treatment Cosentyx. -- Produced documentary about pop icon Cyndi Lauper and supportive integrated marketing influencer campaign to educate about the connection between psoriasis and psoriatic arthritis. --Managed "PsO In The Know" podcast hosted by Cyndi Lauper featuring interviews with celebrities, online influencers and everyday patients about the daily challenges of living with psoriasis. Managed episode content, pre-production preparation, guest identification and interview preparation, episode editing and distribution.Freelance copywriter managing projects on behalf of advertising agencies, health tech and pharmaceutical companies: -- Drafted copy for Oregon Department of Fish & Wildlife sponsored anti-poaching campaign including development of website, radio and TV spots, and OOH signage. -- Partnered with creative director to draft copy for ReThink Testosterone -- a non-branded men's health education campaign sponsored by Marius Pharmaceuticals aimed at supporting educational efforts around the benefits of oral testosterone.

Managed Novartis’ integrated marketing communications efforts on behalf of Cosentyx. • Developed creative campaigns “I’m PsO Ready” (unbranded) and “See Me” (a branded integrated campaign supported by DTC TV spots) featuring pop music icon and psoriasis patient Cyndi Lauper which have helped to make the brand the most prescribed psoriasis medication in 2018 with sales of $2.8 billion.• Supported the “Skin To Live In” campaign that used artist and psoriasis patient Natalie Fletcher – the winner of GSN’s ‘Skin Wars” TV series -- to paint the hopes and aspirations of patients on to their bodies and expanded it to key bloggers who were invited to participate and be painted.• Conceptualized and launched “This AS Life Live” -- the first online series by and for patients with ankylosing spondylitis -- featuring Imagine Dragons singer and AS patient Dan Reynolds as the host. Over two seasons and 12 episodes, Reynolds met with and interviewed a diverse group of patients to highlight the impact of the disease and drove increased awareness reaching 360,000 viewers and driving 450,000 engagements on Twitter and Facebook. Developed DTC strategy and creative for EMD Serono's MS On My MInd campaign• Conceptualized the creative for and oversaw the launch of MS On My Mind, a consumer-driven campaign on behalf of EMD Serono highlighting the impact of MS on patients and their families. • Identified and developed a relationship with renowned artist, muralist and MS patient Lydiaemily Archibald to serve as creative director and media spokesperson to bring patient submissions of the phrase “MS Is On My Mind when__________” to life through paintings and fine art and murals at Walk MS events.

I provided senior–level communications counsel for a variety of clients and communications agencies including:• Quest Diagnostics• GCI • Shire Pharmaceuticals• Ruder Finn• Publicis Life Brands Resolute Communications• Vox Medica• Cooney Waters Group

I was responsible for providing strategic/creative counsel and day-to-day management of consumer health communications and social marketing programs on behalf of:• Merck & Co., Inc.’s asthma medication Singulair in conjunction with U.S. Olympic Swimmer Peter Vanderkaay• Daiichi-Sankyo’s hypertension portfolio in conjunction with retired NFL and MLB players and WNBA players with high blood pressure • Amgen Inc’s. celebrity-driven colon cancer consumer media campaign with Joan Lunden and the Colon Cancer Alliance

I developed and managed strategic implementation of a sports-themed public relations campaigns for Novartis on the following brands:• Femara in conjunction with United States Tennis Association to raise awareness of breast cancer among target audiences; Activities to include national and local market breast cancer risk awareness media events with prominent Tennis player/spokesperson, on-line interactive fan education campaign.• Lamisil Tablets public relations activities from 2004-2006: Managed “Hit The Road Digger” cross country bus tour and local market consumer foot screenings and media outreach in conjunction with sponsored sports events including Rock N’ Roll Marathon Series, Cleveland Marathon, Danskin Women’s Triathlon, Indianapolis 500, major and minor league baseball, state fairs and other consumer health events. Campaign resulted in 40+ million media impressions, 4,000 foot screenings, distribution of 600,000 brochures, 50,000 nail files and 5,000 photos

Marc developed and managed strategic implementation of a sports-themed public relations campaigns for the following clients and brands:• Merck & Co., Inc’s “Take a Swing Against Prostate Cancer” consumer awareness campaign in conjunction with Major League Baseball, MLB.com, Tampa Bay Rays Manager Lou Piniella and the National Prostate Cancer Coalition.• Initiated and managed negotiations and terms of Merck sponsorship with Major League Baseball and MLB.com.• Developed and managed local market prostate cancer risk awareness events with the Atlanta Braves, San Francisco Giants, Texas Rangers and New York Mets in conjunction with campaign spokesperson and MLB Hall of Famer Ozzie Smith.• Managed and implemented media and consumer events at the 2003 All-Star Game and World Series.• Bayer/GlaxoSmithKline’s “Tackle Men’s Health” consumer campaign on behalf of Levitra in conjunction with the National Football League and NFL Hall of Famer Mike Ditka.