Greg W. Email & Phone Number

Philadelphia, PA, US

New York, NY, US

Sunnyvale, CA, US

Delivered products that provide outstanding customer experience as a key member of the Workflow team for Yahoo’s industry-leading advertising platform (DSP). In my first year, shipped a major cross-functional migration feature impacting billing & payment experience for 8,000 global advertisers worth roughly $140MM in revenue.-- Shaped the product roadmap.

Warwick, New York, US

Expanded product practice for award-winning consulting agency. Designed and executed rigorous technology procurement process to secure new ad tech partners for a leading B2B company. Outcome will save the client an estimated 10% on programmatic media and allow them to deprecate a resource-intensive proprietary bidding product.-- Partnered with.

Philadelphia, Pennsylvania, US

Launched new programmatic advertising platform (DSP) for a B2B software company, leading a high-functioning scrum team through all phases of development. Under my leadership, programmatic advertising revenue grew from $250k in 2017 to $1.3M in 2018 to $3.6m in 2019.-- Maintained a product roadmap, implemented key features and planned iterations and sprints.

Launched a new consultancy that is part digital strategy agency and part technology shop committed to helping Democratic candidates and progressive causes build support online. Spearhead's is thesis simple: smart, resourceful use of technology management can make sophisticated marketing and analytics products accessible to an entirely new class of.

New York, NY, US

• Lead digital advocacy practice, bringing data-driven campaigning to a range of CSR, non-profit, and issue-oriented clients. Current projects include:
• DC Entertainment's innovative, crowdfunded We Can Be Heroes famine relief project
• Digital issue lead for Gasland 2, premiering July 8 on HBO
• Strategic web re-design for Futures Without Violence

Chicago, Illinois, US

• Built a world-class digital program to help the president of the United States win the crucial battleground state of New Hampshire. Worked closely with other members OFA New Hampshire’s senior staff, border state.
• Worked closely with senior staff in-state and Chicago digital leadership to create long-range digital campaign plan for New Hampshire
• Set aggressive long-term growth goals for in-state digital audience
• Provided detailed weekly, monthly, and quarterly reports on progress-to-goal
• Used data to inform strategy, set departmental priorities, and inform decisions about how best to deploy staff and resources.Email and SMS strategy:
• Requested and scheduled mobilization email sends based on state priorities

New York, NY, US

• Oversaw customer experience strategy and relationship management for a startup web company focused on cultivating art collection to the masses through low cost, limited edition prints from emerging artists.
• Responsible for maintaining excellent customer experience, creating positive outcomes from challenges
• Created, developed and maintained customer relationships through support
• Collaborated with Chief Architect and dev team to improve visitor flow visitor flow on site
• Responsible for reporting and forecasting customer service volume
• Supervised customer service agents

New York, NY, US

• Created an innovative social media-driven playlist contest to deepen brand ties to music production community
• Developed campaign goals and metrics for success
• Coordinated celebrity relationship and ghost-wrote celebrity content
• Project-managed web developers and content creatorsOther general responsibilities included:
• Writing social media content for brand profiles
• Writing press releases and pitching events to reporters and bloggers

Produced pieces of original reporting the impact of legislation and policy on science and technology.Each piece was typically 500 words and including at least two original quotes. All stories awarded on pitch-basis, required a network of sources and a knowledge of the area.

New York, NY, US

Wrote between 3 to 5 (usually funny) posts on the latest breaking political news for what was, at the time, the web's top satirical blog, part of the Gawker Media family. It was a really, really, really great gig.