Wassim Msalmi is a Communications Specialist | Public and Media Relations Service Provider | Digital Communications Guru. He is proficient in German. Colleagues describe him as "We met many people every day, but only some leave the marks, and one of them is Wassim.” I have worked with many professionals throughout my journey, but Wasajm was a unique one to work. He’s an expert in managing and solving all social media platforms problems. I’m really honored to work with him. " and "Wassim has a great expertise regarding social media, community management and what it takes to communicate successfully about a cause. Through my collaboration with Wassim, I knew how proactive and perseverant he is regarding his work. He is also very reliable and flexible, and he's committed to support young activists with tools to get more visibility and reach their objectives. "
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Media And Public Relations ConsultantImpact Partner Jan 2023 - Feb 2023Tunis, Tunisia• Writing and editing press releases highlighting the innovative solutions, milestones, and impact of Tunisian startups. Emphasize their contribution to economic growth and technological advancement in the region.• Conducting media training sessions and rehearsal drills to help Tunisian entrepreneurs effectively communicate their stories, manage tough questions, and seize media opportunities with confidence and poise.• Arranging interviews and speaking engagements for Tunisian entrepreneurs to share their experiences, insights, and success stories. Highlight their achievements and promote their role as role models within the startup ecosystem.• Inviting journalists and stakeholders to events and engaging local and international media outlets, investors, government officials, and industry leaders to participate in events and learn about the thriving startup scene in Tunisia.• Advertisements, content, and social media management through guiding the advertising campaigns, content creation, and social media engagement strategies to raise awareness, generate leads, and cultivate a loyal customer base for Tunisian startups. -
Communications ConsultantInternews Jul 2022 - Jan 2023• Collaborate with management to develop and implement an effective communications strategy basedon our target audience.• Developing, writing, and editing communications and marketing materials (blog posts, social mediacontent, press releases, speeches)• Conduct surveys or contact people of the target audience to understand their views•Prepare reports for the management team•Establish and maintain effective relationships with journalists and media institutions and maintain amedia database.•Promote communications and marketing materials through social media• Regularly meet and arrange interviews with media personnel• Designing the communications material align with the organizations’s standards• Maintain digital media archives (photos, videos)•Prepare and manage the organization’s budget regarding communication•IT project manager and working closely with marketing and product managers, designers, and websitemanagers to collect information.•Providing technical support through trainings to the organization’s media partners. -
Communications And Media Department ManagerIpa Switxboard Jan 2022 - Aug 2022Vienna, AustriaManaging the day-to-day activities of the team.• Motivating the team to achieve organizational goals.• Developing and implementing a timeline to achieve targets.• Delegating tasks to team members.•Planning PR campaigns and strategies• Monitoring the public and media's opinion including newspapers, magazines, journals, broadcasts,newswires, social media sites, and blogs, for opportunities for clients• Writing and editing leaflets, brochures, press releases, speeches, newsletters, websites andsocialmedia•Building positive relationships with stakeholders, media, and the public• Developing good working relationships with the media•Arranging for advertising or promotional films to be produced•Arrange media conferences, or radio and TV interviews for the key figures of the organization.• Review and implement IPA’s strategic communications plan to advance brand identity, broadenawareness of the project, and increase visibility across key stakeholder audiences.•Support the media and communication team of the project to write, update, edit and overseeproduction and design of printed materials•Provide training and education for all outreach activities to resolve all issues and develop costmanagement strategies.•Prepare outreach presentations, provide training/sessions to all activities for various events• Maintain donor database updates•Support in managing the fundraising events• Work with staff and contractors to develop and implement social networking strategies, develop content and monitor and respond to inquiries.•Support the website management, including maintaining the integrity of website content and• structure; monitor and report on key metrics from Google Analytics; and utilize Search EngineOptimization• Manage and execute email communications program, including quarterly e-newsletters, and campaignmessages.• Develop e-communication strategies -
Public Relations And Outreach ManagerIpa Switxboard Dec 2021 - Jan 2022Vienna, Austria -
Digital Marketing And Communication SpecialistLeed Initiative Jul 2021 - Jan 2022Berlin, Germany• Develop and discuss the 2021-2026 communication strategy for LEED and work with executive leadership to assess needs, set goals, and execute tactics.•Develop and manage the organization’s visual brand and messaging.••Manage all online content, including the organization’s website, social media and third-party websitelistings.••Manage the LEED initiative’s Facebook, Instagram and Linkedin's official pages and YouTubeChannels.••Regularly update the different social media outlets with LEED content in coordination on a monthlybasis with the CEO MENA and the CEO Europe.••Initiate effective marketing campaigns online working closely with LEED’s Special Assistant.••Provide Outreach to NGOs in the MENA region (in Tunisia, Libya, Morocco, Egypt, Sudan, Iraq andLebanon) of relevance to LEED’s work to promote the organization and make it highly present in thepublic sphere.••Produce reports and videos summarizing performance and impact for external audiences pre andpost LEED project events (this includes donors).••Identifying and cultivating strategic partnerships to expand the LEED brand.••Manage LEED’s Live Talk project. -
Digital Communications And Content ManagerL'Art Rue - الشارع فن Sep 2020 - Jun 2021Tunis, Tunisia• Developing strategic digital communications planning for promotion and dissemination of corporate and marketing content.• Content creation (advertising poster, roll-up, flyer, visuals social networks, Photography and Photo &video editing.• Develop and drive the organization’s digital transformation strategy and roadmap. Follow up on theproduction of advocacy and communication materials (e.g., films, videos, audio-visuals, etc.), andoversee the qualitative aspects of production,•(e.g., quality control, translations, reviews of layout and graphic design etc.) to meet standards as setout in the Communication Toolkit.•Establish or maintain an up-to-date documentation center for communication materials includingpublications, press releases and clippings, photographs, audio-visual materials, web resources etc.• Recommend appropriate information and communication materials for use in media, and otheradvocacy and communication activities; recommend the appropriateness, quality and dissemination ofprinted and audio-visual materials.• Recommend established contacts, networks, resources and processes to support communicationactivities. -
Communication AssistantL'Art Rue - الشارع فن Dec 2019 - Aug 2020 -
Digital Communication ConsultantFriedrich-Ebert-Stiftung Feb 2020 - Jul 2020•Ensuring brand authenticity by social media Verification processes.•Keep up to date with the latest security and technology developments• Research/evaluate emerging cyber security threats and ways to manage them -
Digital Communication ConsultantI Watch Organisation Jul 2019 - Jul 2020•Ensuring brand authenticity by social media Verification processes.•Keep up to date with the latest security and technology developments• Research/evaluate emerging cyber security threats and ways to manage them -
Communications OfficerAlternative Youth Network Nov 2017 - Aug 2019• Create content: writing newsletters, and articles, and producing graphics, photos, videos, and interviews.• Develop and implement the internal and external communication strategy.• Provide Outreach and support to NGOs in the North African region (in Tunisia, Libya, Morocco, Egypt, and Algeria).• Ensure the redesign and updating of the organization platforms (websites and mobile applications).• Manage the organization's social media: set up an editorial calendar, propose, design, and publish dedicated content (photos, videos, texts, live broadcasts, etc.).• Manage relationships with media, donors, and civil society in North Africa.• Production of mini-documentaries on environmental and climate change issues in Tunisia (Desertification, Deforestation, Sea level rise, Pollution)• Provide regular KPI reports for social media, the website, and the organization's mobile application.• Monitor social media: the organization's online reputation, digital developments, new tools, networks, media, etc.• Promote and disseminate project communication to various media outlets.• Coordinate policy engagement, communications, and capacity-strengthening activities.• Establish and nurture partnerships with relevant stakeholders including Media, CSOs, and governments in the Mena Region.• Organize and lead policy engagement forums at national, regional and global levels in liaison with research teams to disseminate research findings and promote the use of evidence in policy engagement.• Attend and ensure appropriate and balanced representation of the organization in key regional and global meetings such as donors’ events, COP Events, and local partners' events.•Develop and edit policy papers, briefs, and reports that support the organization's goals.•Design and implement advocacy campaigns to raise awareness and support for key issues and initiatives.•Create comprehensive campaign strategies that include goals, target audiences, messaging, and action plans.
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Content ConsultantDeutsche Gesellschaft Für Internationale Zusammenarbeit (Giz) Gmbh Feb 2018 - May 2019• Developing a long-term and day-to-day content strategy.• Create content for the organization’s website and social media platforms• Assist with proofreading or editing other content before publishing• Researchingsocialmediatrendsandinformingmanagementofchanges thatarerelevantto the organization’s marketing activities. -
Social Media Manager And Content CreatorRenault Group Oct 2016 - Jun 2017• Plan and execute all digital marketing, including SEO/SEM, marketing database, email,social media and display advertising campaigns.• Generate, edit, publish and share engaging content daily (original text, photos, videos)Measure and report performance of all digital marketing campaigns (ROI and KPIs)• Adapt the organization’s media strategy in a timely fashion to ensure relevance. -
Community Manager And Graphic DesignerIbcomprod Jan 2015 - Apr 2015Tunis, Tunisia
Wassim Msalmi Skills
Frequently Asked Questions about Wassim Msalmi
What is Wassim Msalmi's role at the current company?
Wassim Msalmi's current role is Communications Specialist | Public and Media Relations Service Provider | Digital Communications Guru.
What skills is Wassim Msalmi known for?
Wassim Msalmi has skills like Customer Experience, Information Technology, Sales Process, Social Media, Video Production, Facebook Marketing, Content Management, Graphic Design, Youtube, Creative Content Creation, Brand Awareness, Web Design.
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