• Successfully led the design initiative for NWORX, a dynamic platform startup catering to global clients.• Spearheaded a team of UI designers, collaborated closely with developers and the client-side project manager to drive project success.• Revamped and enhanced the platform, empowering employees to access training, mentorship, and guidance for professional growth.• Developed a deep understanding of complex business requirements, enabling the creation of effective strategies and solutions.• Conducted thorough research, crafted wireframe concepts, and implemented innovative design solutions within tight timeframes.• Played a pivotal role in solving intricate problems, ensuring seamless user experiences and driving user engagement.• Demonstrated strong project management skills, coordinating efforts across multidisciplinary teams and ensuring timely delivery.• Fostered collaborative environments, promoting discussion and shared growth among employees and stakeholders.

During my tenure at Unikwan Innovations, I played a pivotal role in various initiatives:Led the revamp of the Unikwan website, ensuring a modern and user-friendly design that effectively represented the company's brand. Contributed to the development of Unikwan's marketing strategy, leveraging my UX expertise to enhance brand visibility and engagement. Collaborated with cross-functional teams to align design efforts with marketing goals and create cohesive brand experiences.Conducted comprehensive UX audits for The Collective, a luxury fashion website, pinpointing areas for improvement in UX writing. Collaborated with the design manager at Aditya Birla Fashion and Retail to showcase the importance of UX writing, resulting in enhanced user experiences. Led a successful design initiative for NWORX, a dynamic platform startup, where I worked closely with UI designers, developers, and project managers. Revamped the platform to provide employees with access to training, mentorship, and professional growth opportunities. Delivered high-quality designs under strict deadlines, solving complex problems and ensuring seamless user experiences. Facilitated collaboration across diverse teams, promoting open discussions and timely project completion.

Designed web and app screens for Lionsgate Play, a leading entertainment streaming service. Resolved UX challenges and created seamless user experiences. Developed user flows and product requirements to enhance usability. Collaborated with cross-functional teams and ensured design alignment with technical feasibility and business goals. Contributed to design reviews and provided valuable feedback to colleagues. Delivered high-quality designs within established timelines.

Conducted UX audits for The Collective, a luxury fashion website, identifying areas for improvement in UX writing. Identified issues resulting from ineffective UX writing and provided actionable suggestions for improvement. Demonstrated the significance of UX writing to the design manager at Aditya Birla Fashion and Retail, effectively communicating its impact on user experience. Played a pivotal role in enhancing the prominence and effectiveness of UX writing within the organization. Collaborated with cross-functional teams to implement improved UX writing practices. Contributed to the overall enhancement of user engagement and satisfaction through impactful UX writing.

Challenging design conventions by creating 3D Effect design system in 2D for Digital Vending machine in Australia. Working with Product lighting, shadowing and skeumorphic elements, collaborating with developers for finding the balance between design and code. Final output was a well designed system, with 3D Effects with systematized Lighting and shadowing ready to code for a more realistic Vending Machine for Australian Audience.

As a versatile designer, I successfully contributed to the following key areas:Motion Design: Created captivating visual experiences through motion graphics, animations, and video editing, effectively conveying brand messaging and enhancing user engagement.Website Design: Developed visually appealing and intuitive website designs, employing user-centered design principles to optimize usability and create seamless user experiences.Project Management: Successfully managed multiple projects simultaneously, ensuring timely delivery and maintaining high-quality standards throughout the design process.