Creative Director - Windows
Redmond, Washington, Us
For three years I played an integral part in the evolution of the Windows brand. From deep-level brand strategy to managing a team of junior creatives, to hands-on design work, my participation spans the entire creative process, concept to completion. Beyond the high-level brand work, my role was also one of content creation. I owned, designed, and directed all our brand photo shoots (domestic and international), where we worked with world-renowned photography talent and top-level production. I lead a team in the creation of our video content for all our BTL marketing materials for worldwide use, and along with a copywriter, I created short commercial spots covering everything from Windows 10 features, to highlighting real-life Windows users making a difference in the world. Key projects:Windows brand guidelinesWindows 10 video workWindows 10 packagingWindows Brand photographyCoordination of marketing materials with Surface, Xbox, and LumiaRetail reinventionKey responsibilities:Champion the Windows brandManagement of junior teamExec-level brand presentationsAgency partnership growth"One Microsoft" brand alignment