Marketing professional with experience in B2C and B2B Marketing, I am passionate about creating impactful and memorable customer experiences that drive brand awareness, loyalty, and sales. As a Marketing Manager, I led direct and experiential marketing campaigns for the US & Canada markets, working cross-functionally with internal and external stakeholders to deliver innovative and effective solutions. I bring a creative and collaborative approach to my work, leveraging my project management skills and my domain expertise in experiential and direct marketing.In my most recent role, I was responsible for driving direct customer traffic and sales in brick and mortar stores across the two countries, as well as leading live experiences in and out of store, including key partnerships, to showcase diverse products and services. I use my communication and problem-solving skills to plan, execute, and scale omni-channel campaigns and events, while maximizing owned, earned, and paid media.