Product Management: Juggle resources, personalities and expectations to deliver results on-time and on-budget. Interface directly with clients to build trust and cultivate additional opportunities. UX Strategy & Digital Marketing: Lead web and digital projects through an iterative user-centered design process to ensure success.Copywriting and Proposals : Distill complex brand stories and messages into succinct website, ad and proposal copy. Work with clients to craft a brand voice that reflects the appropriate tone and character of the organization.

Launch Startups and Non-Profit Organizations: Spearheaded product and UX research for an internet of things (IoT) startup. Designed operations and systems for a B2C security firm. Set up fundraising and coordinated 501(c)(3) application for non-profit. User Acquisition and Community Engagement: Developed and implemented engagement strategy for network of entrepreneurs. Wrote content for websites, briefing papers, marketing materials, monthly newsletters and blogs.

Project Management and Marketing Strategy: Created communications and marketing strategy for company expansion across North America. In addition to branding efforts, I trained and mentored internal teams to engage local communities. Worked to overcome internal bottlenecks by developing evaluation and implementation process for innovative ideas and business opportunities. Training and Customer Experience: Iteratively developed staff training for rapid onboarding for 24 locations across North America. Created best practices for customer experience in new retail channel.

Client Relationships and Communications: Built national clientele base consisting of individuals and family foundations. Created and executed email marketing, blog content and research articles to explain financial markets and tools.

Coalition Leadership: Managed business coalitions consisting of 150 companies and associations: negotiating business concerns, guiding executive committee, fundraising, managing marketing and advertising budget and ultimately taking ownership of coalition strategy, execution and outcome.Political Strategy: Developed multi-faceted strategies to support U.S. export growth through free trade agreements, resolving regulatory restrictions and other non-tariff barriers to trade; projects included activating marketing efforts, political campaign contributions, building relationships with decision makers and directing mass media resources.