Danielle Watson Email & Phone Number

Australia

Responsible for Own Brand (WFC) product development strategy and execution across Impulse Drinks & Confectionery and frozen foods

Australia

Sydney, Australia

Sydney, Australia

Responsible for the development and commercialisation of private label products for Woolworths owned and exclusive brand portfolios across ambient drinks, grocery food and seasonal confectionery categories.

Worked as the Design Specialist across all Fresh and Packaged Groceries in the Private Label brand team with substantial experience in leading the Packaging Design team, developing design strategy and executing some of the largest artwork volumes in the country.

Led a multi-disciplinary design team delivering packaging design, capability support and Design leadership across the entire Woolworths Own Brand portfolio.

Surry Hills, Sydney (Secondment)

Managed Beer & Cider brand portfolio (including Chang Beer, Fosters, Pistonhead, Crabbie’s Ginger Beer and Castaway Cider). Responsible for all aspects of brand management including market analysis, NPD, campaign management, event management and marcomm’s across multiple channels. Introduced non-liquor food and beverage product expertise to the Pinnacle liquor team, enabling the development of a core range of exclusive brands across water, snacking and general merchandise.

Bachelor Business And Commerce, Marketing

Diploma Business Studies, Marketing And Human Resources