• Provide ongoing analysis and data-driven recommendations on key enterprise-level digital marketing transformation efforts to identify initiatives and best practices to lead to higher conversion rates toward project and leadership goals• Collaborate with multiple marketing and CRM teams, division marketing and operations, and executive leadership to best capture and show the full patient journey to accurately pinpoint challenge areas and attribute wins • Create and iterate digital analytics technical roadmap to utilize IT partnership to best enable and automate efforts and marketing roadmap to share clear expectations for analysis report deliverables with stakeholders • Lead and support management and onboarding of current analytics staff and partners, including sharing ongoing education opportunities to introduce analytics tools and strategies to other colleagues • Ideated, prioritized, executed, and communicated scaled digital marketing solutions based off data and user testing for 500+ physician services websites to deliver a quality web experience and increase engagement and conversions • Coordinated AB testing to direct new navigation for web platform in 2018, which led to a 5%-49% increase in conversion rate on three major KPIs

Director of all marketing and promotion initiatives in both acquisition of new business and retention of current business.