Lucas Watson

Lucas Watson Email and Phone Number

Menlo Park, CA, US
Lucas Watson's Location
Menlo Park, California, United States, United States
About Lucas Watson

Executive leader with deep experiences building world class brands and driving global scale for emerging companies with disruptive technology. Proven ability to lead large scale commercialization across a variety of industries including Transportation, Saas, SMB, Media, Technology, Consumer Products, AdTech, and eCommerce. Passionate builder of brands and growth oriented leader. Love building teams that transform brands and accelerate growth for companies.

Lucas Watson's Current Company Details
Archer Capital Group

Archer Capital Group

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Partner
Menlo Park, CA, US
Lucas Watson Work Experience Details
  • Archer Capital Group
    Partner
    Archer Capital Group
    Menlo Park, Ca, Us
  • Hatch
    Member Board Of Directors
    Hatch Sep 2023 - Present
    Menlo Park, Ca, Us
  • Archer Venture Capital
    Partner
    Archer Venture Capital Apr 2023 - Present
    Los Angeles, California, Us
    At Archer, we provide capital to disruptive technology companies. We specialize in direct secondary investments and primary growth equity for series B & C. As companies stay private for longer, the goals of stakeholders become less aligned. We help provide liquidity for founders and early investors while working to better align the interests of management and investors. We have deep experience in advertising, media, fintech, and direct to consumer business models. We bring deep operating experience and valuable networks to our portfolio companies.
  • First Tee
    Member Board Of Directors, First Tee Of Silicon Valley
    First Tee Jun 2019 - Present
    Ponte Vedra Beach, Florida, Us
  • Grainger
    Member Board Of Directors
    Grainger Dec 2017 - Present
    Lake Forest, Illinois, Us
  • Sphere Entertainment Co.
    President Sphere Entertainment Co.
    Sphere Entertainment Co. Mar 2022 - Mar 2023
    Las Vegas, Nevada, Us
    President of the Sphere in Las Vegas, Nevada. Built the commercial team and go to market organization that helped launch the Sphere in 2023 as the next disruptive force in live entertainment. The Sphere featured a groundbreaking residency from U2, the launch of Postcard from Earth the world's first 16K film, and played a key role in the inagural F1 race in Las Vegas in it's opening year.
  • Cruise
    Senior Vice President, Commercialization
    Cruise May 2020 - Dec 2021
    San Francisco, California, Us
    Led the Go To Market Organization for Cruise and member of Executive Leadership Team at Cruise. Led the Ridehail Business Unit, the Delivery Business Unit, Customer Service, Commercial Strategy, and Business Operations teams. Led the development of the commercial launch strategy for Cruise. Developed driverless delivery business between Cruise and Walmart and led Ridehail business to be ready for paying commercial passengers in early 2022 with no safety drivers in San Francisco.
  • Cruise
    Chief Marketing Officer & General Manager Of Ridehail Business Unit
    Cruise Aug 2018 - May 2020
    San Francisco, California, Us
    Working to build and develop a world class marketing team that will introduce Cruise as a brand to the world. Our goal is to build the world’s best autonomous vehicle network to safely connect people to the places, things, and experiences they care about.
  • Intuit
    Executive Vice President, Chief Marketing & Sales Officer
    Intuit Aug 2016 - Jul 2018
    Mountain View, California, Us
    Led the Global Marketing & Sales organization at Intuit. Worked with an incredible team of sales and marketing leaders to develop Intuit, Quickbooks, TurboTax, Pro Connect, and Mint into world class brands for consumers, small business owners, and accountants.
  • Google
    Vice President, Global Brand Solutions & Innovations
    Google Jun 2011 - Jul 2016
    Mountain View, Ca, Us
    We help brand advertisers build stronger brands by leveraging all of Google's advertising solutions and consumer platforms on a Global basis. We have deep expertise in video based brand building solutions and we leverage YouTube as our anchor platform for brands. We create and launch all commercial solutions that enable brand advertisers to invest with Google. This includes but is not limited to advertising products like Google Preferred and TrueView, Planning and Measurement solutions like Insights Finder and Brand Lift, and commercial innovations like Brand Lab, Brand Partner Program, and Brandcast.
  • Procter & Gamble
    Global Marketing Director, Digital Business Strategy, Ecommerce, Branded Entertainment
    Procter & Gamble 2008 - Jun 2011
    Cincinnati, Ohio, Us
  • Procter & Gamble
    Associate Marketing Director, North America Pampers Brand
    Procter & Gamble Jul 2005 - Aug 2008
    Cincinnati, Ohio, Us
  • Procter & Gamble
    Brand Manager Luvs
    Procter & Gamble Sep 2003 - May 2005
    Cincinnati, Ohio, Us
    Responsible for delivering volume, share, and profit targets for Luvs diaper brand which is P&G’s 13th largest brand in North America.
  • Procter & Gamble
    Brand Manager Pampers
    Procter & Gamble May 2002 - Sep 2003
    Cincinnati, Ohio, Us
    Responsible for global commercialization of upgrades for the Pampers Baby Stages of Development product line. Additionally responsible for the volume, share, and profit results for Pampers Baby Wipes in Japan.
  • Procter & Gamble
    Assistant Brand Manager Luvs
    Procter & Gamble Apr 2000 - Apr 2002
    Cincinnati, Ohio, Us
    Responsible for leading key brand initiatives to grow the Luvs diaper business. Led cross functional initiative teams, completed brand business reviews, developed brand marketing plans, managed brand budget, and executed all Luvs advertising elements.
  • Procter & Gamble
    Customer Business Development
    Procter & Gamble Jun 1994 - Mar 1999
    Cincinnati, Ohio, Us
    Held variety of front line sales and sales strategy roles calling on retailers such as Hannaford and Shaws Supermarkets. Focused on selling P&G's paper division brands such as Bounty, Pampers, and Charmin.

Lucas Watson Skills

Brand Management Digital Strategy Marketing Consumer Products E Commerce Customer Insight Marketing Strategy Digital Marketing Advertising Competitive Analysis Product Marketing Global Marketing Integrated Marketing Market Planning Mobile Marketing Marketing Management Business Strategy Brand Development Segmentation Shopper Marketing Fmcg Marketing Research Brand Equity Trade Marketing International Marketing

Lucas Watson Education Details

  • Boston College Carroll School Of Management
    Boston College Carroll School Of Management
    Marketing
  • Hamilton College
    Hamilton College
    Math

Frequently Asked Questions about Lucas Watson

What company does Lucas Watson work for?

Lucas Watson works for Archer Capital Group

What is Lucas Watson's role at the current company?

Lucas Watson's current role is Partner.

What is Lucas Watson's email address?

Lucas Watson's email address is lu****@****ger.com

What is Lucas Watson's direct phone number?

Lucas Watson's direct phone number is +165062*****

What schools did Lucas Watson attend?

Lucas Watson attended Boston College Carroll School Of Management, Hamilton College.

What skills is Lucas Watson known for?

Lucas Watson has skills like Brand Management, Digital Strategy, Marketing, Consumer Products, E Commerce, Customer Insight, Marketing Strategy, Digital Marketing, Advertising, Competitive Analysis, Product Marketing, Global Marketing.

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