Senior leadership position within the Omnichannel business department. Responsible for leading a team of 20+ ecommerce trade and content SME's to develop and implement online trading strategies for the business across all departments including Womenswear, Menswear, Home, Beauty, Childrenswear, Toys and Sport. Setting the long-term strategic roadmap for the online trade business and overseeing implementation of campaign planning/strategy, merchandising strategy, navigation & filters, product inventory, promotions, content production, and trade reporting & analytics.Key achievements:- 32% online sales growth (like for like non lockdown periods)- 18% increase in website traffic- 27% increase in organic search traffic as a result of SEO strategy- 10% increase in conversion rate- 5% increase in AOV- Restructured team, implemented training, and new ways of working to turn around negative sentiment and reduce regrettable attrition

Senior leadership team position across both brands, leading the digital strategy and roadmap for both Witchery & Politix brands to deliver on the broader business strategy and meet sales growth targets. Overseeing teams managing digital marketing strategy/campaign management, front end development, ecommerce trade & operations, and online reporting/analytics. Working closely with key senior stakeholders across marketing, retail, IT, and merchandise to ensure delivery of the holistic brand strategy and seamless customer experience across all channels.Key achievements:- +91% increase in Witchery online sales FY18-FY22- +101% increase in Politix online sales FY22- +53% increase in Politix online conversion rate- Implementation of successful A/B optimisation strategy across both brands- Website front end redesign projects delivered: new header/navigation/footer, new basket & checkout- Implementation of Fredhopper for both search and merchandising - Implementation of new Click and collect booking system - Implementation of new payment types: Klarna, WeChat pay, AliPay - Implementation of new CDN in imperva and optimising caching rules to improve site speed

Digital lead for both the Witchery & Politix businesses responsible for the management and delivery of all aspects of digital for the brand including strategy, marketing, online & ecommerce operations, customer service, and supply chain.

Digital lead for the Witchery business responsible for end to end management of all digital aspects of the business including digital strategy, digital marketing channels, ecommerce operations, web development, web analytics, UX, CRO, connected retail, and CRM & loyalty. Managing a team of digital specialists responsible for delivering first class customer experiences across all digital touchpoints for Witchery customers within Australia, NZ, and international market areas.

National head of paid media responsible for delivery of digital marketing strategy & campaign implementation across 4 offices. Managing a team of 45 digital marketing specialists across all paid digital channels (SEM, video, affiliate, display, email, mobile, etc.). Digital marketing product development, personnel training & recruitment, team leadership, project management, ad tech & media relationship management & negotiation, and internal business system & process integration.

Managing agency-client relationships across a broad range of verticals and levels of stakeholders. Understanding client business challenges and opportunities and delivering online marketing strategies to deliver real, tangible benefits.Responsible for managing teams across different online marketing disciplines to provide clients with fully integrated solutions.

Working as a channel agnostic, with specialist teams and strategists to develop business focused solutions that deliver to client objectives. Responsible for ensuring that all services are delivered on-time and according to a defined scope and budget, whilst building positive professional relationships with clients and associates.

Sole responsibility for all aspects of the paid search strategy for 7 online travel agency brands. Overseeing all aspects of the SEM management including management of a small production team across the entire workflow process - from translating business requirements to delivering a well optimised and defined paid search strategy. Reporting to several internal stakeholders and board members and managing relationships with key suppliers and partners. Leveraging and interpreting search and web analytics data to positively impact the wider business.

During this period I took a year out to work and travel.

All aspects of SEM campaign management including: campaign builds (keywords & creative), forecasting, reporting optimisation, and responding to briefs.

All aspects of SEM campaign management including: campaign builds (keywords & creative), forecasting, reporting optimisation, and responding to briefs.

All aspects of SEM campaign management including: campaign builds (keywords & creative), forecasting, reporting optimisation, and responding to briefs.