As the Head of Kids & White Space Europe at innocent drinks, I lead a talented and passionate team of marketers, innovators, and planners to create and launch new products and categories that delight consumers and grow the business. I have over 15 years of global and local marketing experience, working with some of the world's most iconic brands in the drinks industry.I am a creative and strategic thinker, with a bias for disruptive, challenger brand thinking and activation. I have extensive experience in developing and implementing global brand strategy, innovation, and integrated communications, delivering award-winning campaigns and results. I am also a certified Squared Online graduate, with a strong digital marketing skillset and mindset. My mission is to make healthy, natural, and delicious drinks that make people happy and the planet better.