Katherine W. Email & Phone Number

Florida, United States

Mountain View, Wy, Us

Led the development of marketing and product strategy frameworks, conducted data analysis, and delivered high-quality reports to align cross-functional teams.• Optimized product lines and categories through data analysis and market research.• Collaborated with engineers on product development based on research findings.• Conducted ethnographic research to understand consumer pain points and solutions.

London, Gb

As a Senior Consultant at EY, I advised product and business leads on marketing and strategy, developed sales content, and built ecosystems for partnerships and monetization.• Led market research and product-market fit testing to ensure alignment with brand narratives.• Developed strategies for GTM approaches across various industries.

New York, Ny, Us

Led the development of GTM, CX, and platform strategies for a financial platform launch, managed the PMO for the E*TRADE merger, and unified acquired products into an umbrella platform.• Developed strategies for launching a financial platform at Morgan Stanley.• Led the PMO for the E*TRADE merger, creating scalable processes.• Collaborated across teams to design cohesive customer journeys and segmentation strategies.

Brighton, East Sussex, Gb

Led the development of B2B and B2C platform strategies for a social-listening SaaS start-up, collaborating with cross-functional teams to drive platform development.• Implemented ML fraud tracking and shaped acquisition and monetization strategies to enhance user experience and drive growth.• Partnered with data collaborators to create co-branded events and marketing materials, enhancing brand visibility and engagement.

Foster City, California, Us

Led the development of GTM, monetization, segmentation, and CX strategies to scale Uber’s loyalty platform.• Implemented ML to detect fraud and optimize programs through data analysis.• Managed client relationships and created sales strategies and positioning collateral.

Columbus, Ohio, Us

Led research efforts to inform go-to-market strategy, developed engaging marketing strategies, and designed tailored marketing collateral.• Conducted ethnographic research, user testing, and surveys to shape go-to-market strategy.• Created marketing challenges and social media strategies to boost engagement.• Designed marketing collateral based on product functionality and customer insights.

Cincinnati, Oh, Us

Led strategic initiatives for a major Food & Beverage client at SpencerHall, advising on CPG product acquisitions and developing a comprehensive GTM plan. Analyzed market data to ensure product fit and successfully launched new products, resulting in significant market share growth.

New Haven, Ct, Us

Led the development of marketing strategies for local businesses, utilizing data analysis to optimize advertising strategies and identify market trends. This resulted in successful GTM initiatives and increased brand awareness in a competitive market.

Bachelor Of Arts, Psychology

Master Of Science, Management

Professional Certification, Data Science