Katherine W.

Katherine W. Email and Phone Number

Founder and Principal Consultant @ Janus Strategies
Florida, United States
Katherine W.'s Location
Delray Beach, Florida, United States, United States
Katherine W.'s Contact Details

Katherine W. personal email

n/a
About Katherine W.

Passionate about understanding customer behavior to inform value propositions and guide product strategy. Experienced in leveraging human-centered design to launch and scale products, aligning teams, and turning research into actionable strategies. Skilled in qualitative and quantitative research with 8+ years of driving customer-focused business outcomes.

Katherine W.'s Current Company Details
Janus Strategies

Janus Strategies

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Founder and Principal Consultant
Florida, United States
Katherine W. Work Experience Details
  • Janus Strategies
    Founder And Principal Consultant
    Janus Strategies
    Florida, United States
  • Stealth Startup
    Lead Marketing And Product Strategy Consultant
    Stealth Startup Sep 2024 - Present
    Mountain View, Wy, Us
    Led the development of marketing and product strategy frameworks, conducted data analysis, and delivered high-quality reports to align cross-functional teams.• Optimized product lines and categories through data analysis and market research.• Collaborated with engineers on product development based on research findings.• Conducted ethnographic research to understand consumer pain points and solutions.
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  • Ey
    Senior Consultant
    Ey Sep 2021 - Aug 2024
    London, Gb
    As a Senior Consultant at EY, I advised product and business leads on marketing and strategy, developed sales content, and built ecosystems for partnerships and monetization.• Led market research and product-market fit testing to ensure alignment with brand narratives.• Developed strategies for GTM approaches across various industries.
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  • Morgan Stanley
    Digital Platforms Project Manager
    Morgan Stanley Nov 2020 - Aug 2021
    New York, Ny, Us
    Led the development of GTM, CX, and platform strategies for a financial platform launch, managed the PMO for the E*TRADE merger, and unified acquired products into an umbrella platform.• Developed strategies for launching a financial platform at Morgan Stanley.• Led the PMO for the E*TRADE merger, creating scalable processes.• Collaborated across teams to design cohesive customer journeys and segmentation strategies.
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  • Brandwatch
    Strategic Partnerships Development Manager
    Brandwatch Sep 2019 - Apr 2020
    Brighton, East Sussex, Gb
    Led the development of B2B and B2C platform strategies for a social-listening SaaS start-up, collaborating with cross-functional teams to drive platform development.• Implemented ML fraud tracking and shaped acquisition and monetization strategies to enhance user experience and drive growth.• Partnered with data collaborators to create co-branded events and marketing materials, enhancing brand visibility and engagement.
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  • Visa
    Business Development Associate: Loyalty
    Visa Sep 2018 - Aug 2019
    Foster City, California, Us
    Led the development of GTM, monetization, segmentation, and CX strategies to scale Uber’s loyalty platform.• Implemented ML to detect fraud and optimize programs through data analysis.• Managed client relationships and created sales strategies and positioning collateral.
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  • Victoria’S Secret & Co.
    Brand Representative
    Victoria’S Secret & Co. Jul 2015 - Jun 2016
    Columbus, Ohio, Us
    Led research efforts to inform go-to-market strategy, developed engaging marketing strategies, and designed tailored marketing collateral.• Conducted ethnographic research, user testing, and surveys to shape go-to-market strategy.• Created marketing challenges and social media strategies to boost engagement.• Designed marketing collateral based on product functionality and customer insights.
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  • Spencerhall
    Marketing Specialist
    Spencerhall May 2015 - Aug 2015
    Cincinnati, Oh, Us
    Led strategic initiatives for a major Food & Beverage client at SpencerHall, advising on CPG product acquisitions and developing a comprehensive GTM plan. Analyzed market data to ensure product fit and successfully launched new products, resulting in significant market share growth.
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  • Gem Advertising
    Marketing Analyst
    Gem Advertising May 2014 - Aug 2014
    New Haven, Ct, Us
    Led the development of marketing strategies for local businesses, utilizing data analysis to optimize advertising strategies and identify market trends. This resulted in successful GTM initiatives and increased brand awareness in a competitive market.
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Katherine W. Skills

Microsoft Excel Leadership Microsoft Office Powerpoint Public Speaking Microsoft Word Time Management Teaching Event Planning Social Media Fundraising First Aid Teamwork Customer Service Research Marketing Public Relations Facebook Brand Development Branding And Identity Marketing Strategy Social Media Marketing Social Media Optimization Data Analysis Strategic Planning Strategy Athletics Project Management Writing Editing Sales Nonprofit Organizations Java Adobe Photoshop Adobe Illustrator Adobe Creative Suite Adobe Design Programs Communication Sports Coaching Community Outreach Management Coaching Critical Thinking Team Leadership Team Building French Social Networking Business Development Analytics Market Research Tableau Sql Graphic Design Data Visualization Financial Analysis Business Analysis Product Marketing Salesforce.com Kpi Dashboards

Katherine W. Education Details

  • Vanderbilt University
    Vanderbilt University
    Psychology
  • University Of Notre Dame - Mendoza College Of Business
    University Of Notre Dame - Mendoza College Of Business
    Management
  • Harvard University
    Harvard University
    Data Science

Frequently Asked Questions about Katherine W.

What company does Katherine W. work for?

Katherine W. works for Janus Strategies

What is Katherine W.'s role at the current company?

Katherine W.'s current role is Founder and Principal Consultant.

What is Katherine W.'s email address?

Katherine W.'s email address is kwatts1@nd.edu

What schools did Katherine W. attend?

Katherine W. attended Vanderbilt University, University Of Notre Dame - Mendoza College Of Business, Harvard University.

What skills is Katherine W. known for?

Katherine W. has skills like Microsoft Excel, Leadership, Microsoft Office, Powerpoint, Public Speaking, Microsoft Word, Time Management, Teaching, Event Planning, Social Media, Fundraising, First Aid.

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