Stephen Watts Email & Phone Number

Birmingham, Al, Us

San Jose, Ca, Us

San Francisco, California, Us

I'm Splunk's SEO lead for technical & content SEO. In this role I'm responsible for increasing natural search traffic, & conversions/leads/pipeline from that traffic, for the Splunk marketing websites. At Splunk I've won the coveted "Most Disruptive" Values company-wide individual award, managed some of the smartest web marketers in the world and generated a boat-load of non-brand traffic for the marketing website.Some of what I work on includes:- Created first-for-Splunk SEO Blogging program (/learn/) in March 2022 with a mix of original and repurposed content - Grown SEO Blogging program (focused on non-branded traffic & content) from nothing to +100k clicks/month from Natural Search in 1.5 years - Work closely with Engineering teams to debug website issues, create new technical website standards to ensure crawlability and automation - Established fundamental processes for redirect management, content retirement, XML & HTML sitemaps, hreflang tags, query strings, analytics metadata, domain name ownership and management, website retirement, and other website management issues - Advise on A/B Testing, conversion optimization, analytics analysis, on-site search, information architecture, UX/UI, non-marketing website strategy - Educate stakeholders on best practices, lead learning sessions, help non-marketing stakeholder understand and take advantage of the power of SEO and Web - Created new Intranet site for self-serve SEO education for Splunk's 8k+ employees - Established and run regular SEO reporting program, providing valuable insights to marketers around the organization - Launched annual "SEO Stakeholder Survey" to gauge our internal perception and discover areas for improvement

Houston, Texas, Us

In my role at BMC Software, I was responsible for Web Strategy across BMC websites, focused primarily on marketing. I was the Agile Product Owner of the BMC website, charged with feature, bug, and project prioritization - focusing the Web Team as a whole (Strategy + Dev + Ops) on the work that will generate the greatest business impact for BMC.The mission of the team I managed was to help BMC as a whole communicate effectively with the world through our websites.I was responsible for for areas including Editorial, Web Content Production, SEO, UX/UI, A/B Testing, User Testing, Conversion Rate Optimization, Blogs, Microsites, Personalization, Domains, Navigation, and On-Site Search. My team and I worked closely with hundreds of stakeholders across the business to help them define and accomplish their goals, lead projects, manage agency relationships, coordinate and guide a team of freelance content contributors, provide strategic advice on all areas of web (and some non-web) marketing & branding, create processes for sustainable & replicable success, and deliver training on best practices to help our partners succeed.

Houston, Texas, Us

Manager of international team responsible for complete website optimization strategy, tactics, and execution including SEO, A/B and other website experiments, conversion rate optimization, and paid media/search landing page optimization.

Houston, Texas, Us

•Head of Global SEO strategy, management, and execution US and international w/ 40+ ccTLD and microsites Technical audits, recommendations, and prioritization Keyword analysis, keyword list maintenance Content recommendations, optimization, gap analysis Link building efforts Manage vendor relationships•Guides & Blogs: Content Creator & Author Curator Established BMC's Guides and Blogs - educational long-form content focused on answering questions and solving the problems of our prospects BMC Blog author Teacher, helper, and adviser for internal bloggers Guest blog strategy and execution•Microsite strategy, management, and execution Variety of event websites, totaling hundreds of pages in half a dozen languages Product-focused microsites including Track-It! (the most widely used help desk software in the world), FootPrints, and TrueSight Pulse•Post-sales website strategy Strategy and consulting on platforms including Communities, Docs, Knowledge Base, ticket submission process, multi-faceted search interface, chat, etc. Developed Post-Sales product page strategy and web layout. •Blog design/dev/migration/strategy/processes Responsible for helping business units blog successfully (best practices, guidance, suggested topics) Designed/coded blog platform, migrated thousands of posts into WordPress, including reverse proxy Improved design and infrastructure for increased conversions and publishing efficiency •Custom crawling and auditing solutions Developed custom meta-data system for pages in order to improve SEO reporting efficiency Developed crawling solutions capable of determining image dimensions for all images on site Developed crawling solution for extracting content from thousands of blog posts in Communities including images and hundreds of author bios for WordPress migration •Wireframes, content hierarchy, design patterns, on-site navigation strategy, A/B hypothesis and coding/design, competitive website feature audits

Houston, Texas, Us

SEO strategy, analysis, and technical implementation. Responsibilities include site audits, keyword analysis, analytics & rank reporting, taxonomy creation, wireframe planning, page launches, new page development, content audit & strategy, link building strategy, and community planning.

While at BMC, I co-founded and operated Redmont Distilling Company, Birmingham's first legal distillery since prohibition. For 2016-17, Redmont was consistently the #1 selling brand for both Vodka and Gin from an Alabama-based company. During my tenure, before the company was sold to basketball legend Charles Barkley, Redmont was named 2017 Alabama Distillery of the Year and Redmont's three spirits won top placements in spirits competitions.

New York, Ny, Us

SEO lead for Univision & Enterprise/Alamo/National accounts, directing coordinators and analysts on best practices. Provided analysis and recommendations for new site design and existing site improvements.

Houston, Texas, Us

SEO strategy, analysis, and technical implementation. Responsibilities include site audits, keyword analysis, analytics & rank reporting, taxonomy creation, wireframe planning, page launches, new page development, content audit & strategy, link building strategy, and community planning.

• Marketing Manager for nutritional supplement companies founded by Nobel Laureate in Medicine• Trade show booth sales operation and management for international audiences in locations around the country• Website design, redesign, management, and SEO for international audience, increasing usage by well over ten fold• Ecommerce management including order processing, fulfillment and logistics, in-house and through Amazon• Social media, newsletter, and blog creation, writing, and management for an international audience• Website experiments including A/B and multivariate testing• Creator and administrator of contests to promote brands• Website and social media analytics reporting• Book, article, and correspondence ghostwriting and editing on behalf of Nobel Laureate• Print advertisement design and copy• Product label design and copy for new products• Promotional material development for trade shows and sales• Trademark filings for new product • Press release writing and distribution picked up by major media • Customer service, public relations, and communications to promote and protect multimillion dollar international brands• Product and market research leading to product development• Developed and analyzed statistical surveys of consumers

Bachelor Of Arts - Ba, Philosophy

Master Of Science - Ms, Enterprise Technology Management