Waymon Wilkerson Email and Phone Number

Develop workflow solutions for global marketing campaigns within Magic: the Gathering and Dungeons & Dragons.• Spearheaded the development of marketing operations workflows for iconic brands with increased campaign engagement.• Managed cross-platform digital content and print campaigns, aligning with company objectives and audience preferences.• Introduced project tracking tools that enhanced team collaboration and increased project visibility.

Managed marketing strategy implementation across all marketing channels: E-commerce outlets and social media. Develop charitable programs for corporate donations, community engagement, and fundraising.• Developed and managed charitable programs that provided technology access to underserved communities, improving outreach effectiveness by 30%.• Coordinated with IT and design teams to create compelling campaign materials, significantly uplifting donor engagement.

Lead campaign manager responsible for creating and launching digital media programs (emails, mobile, and desktop) for various clients (Microsoft et al.)• Structured account-based campaigns targeting various groups in Marketo / Salesforce• Managed customer profiles and creative assets in Adobe Creative Suite• Provided QA on creative material on multiple mobile devices (iOs and Android), various browsers/email clients• Cleaned and uploaded customer distribution lists in campaign platforms (ExactTarget, Marketo, and MailChimp). • Generated and presented monthly status reports to clients

The market analyst supports digital media campaigns focusing on user acquisition, revenue generation (ROI / LTV), and user retention (D/MAU, conversion, etc.). Developed entire go-to-market digital marketing strategy (ad placement) for the company’s first racing game, Nitro• Drove user acquisition for mobile games through innovative marcom strategies, contributing to a 12% increase in user base.• Optimized performance of ad campaigns globally on various networks such as MobColony, AdClick, Audience, etc.• Generated monthly presentations focusing on marketplace analysis • Facilitated production and use of creative assets (pictures, videos, audio) calendars within Adobe, WordPress, Jira, and SharePoint• Playtest & trouble shoot bugs & QA assets on multiple devices• Created content for the user community for social media

Liaison for introducing new programmatic changes within Microsoft IT (MSIT) and IT Finance groups. A key figure in designing the launch of Field IT applications• Organize training sessions for internal groups focusing on new business initiatives and new applications• Presented monthly reports identifying cost-saving measures, performance metrics, and opportunities via Power BI and other tools• Created digital sites and campaigns within the Marketing Service Center

Supported global procurement teams by providing financial reports, conducting business trend analysis, and project support tasks for HP partners. • Maintain vendor scorecards and other reports on budget analysis and marketplace trends within multiple IT sectors.• Managed multiple supplier functions such as RFx activities, SOW management, quality and brand compliance checks, and other project coordination responsibilities.

Directed marketing channels, administrative staff, taught English, and managed staffing at local schools in Tokyo prefecture. • Facilitated lessons for local students and trained incoming teachers.• Coordinated the creation and development of new advertising collateral (print and digital).• Increased student enrollment by 20% via promotional campaigns and local events.