Wayne Best Email & Phone Number

Boston, Massachusetts, Us

Premium hockey lifestyle brand that celebrates the diversity and style of the hockey community. Created and launched an innovative lifestyle brand targeting the hockey market. Manage all functional areas of the business including Design, Development, Sourcing, Production, Finance, Marketing and Sales. Manage a D2C website and Social Platforms introducing the company and differentiating value proposition within the hockey market while laying the foundation for future growth. Launched wholesale business in Canada and the US with plans to expand to Europe in 2025.

Brand and Marketing Agency. Providing solutions to brand challenges through best in-class collaboration. Innovative approach through collaboration with a collective of curated creatives strategically brought together to solve your brand challenges and opportunities.

Wesbury, New York, Us

Premium athletic fashion brand disrupting the sports licensed market. Official licensee of the NBA, NFL, MLB, NHL, and 100's of Colleges.Developed a brand framework and vision, implemented across all functional areas, and managed the consistent brand experience. Cultivated a culture around a singular brand story that aligned cross-departmentally and ensured brand consistency. Managed all marketing channels and provided a roadmap to fully integrated campaigns. Built and mentored a marketing team to bring the brand vision to life and unify the brand and product storytelling.

Westwood, Massachusetts, Us

Sports lifestyle brand founded in 1947.While leading the global brand building efforts I strategically connected '47 with a wider lifestyle audience and an incremental consumer group while also enhancing a healthy business with Key Accounts, Stadiums, Ballparks, and Arenas resulting in a 200% growth. Led the implementation of an industry leading digital presence and built communities across multiple platforms, consistently exceeding expectations in annual growth and engagement. Created a brand framework and introduced consumer, product, and retail segmentations to guide the business. Rejuvenated ‘47 as a sports lifestyle brand through product innovation, collaborations, PR, product placement, and an influencer strategy significantly increasing brand relevance and future potential. Additionally, created marketing strategies to support licensed business with MLB, NFL, NBA, NHL, and NCAA.

Buffalo, New York, Us

International lifestyle brand founded in 1920.While at New Era, I developed and introduced the Action Sports and OEM business globally building a $30MM business in 3 years. Championed consumer-centricity throughout the organization, and was a leader on the strategic team that grew annual sales 500% in 10 years. Developed global strategies escalating consumer engagement for key New Era consumer targets integrating sports, fashion, music and art. Directed and commissioned a $1MM Global Apparel Consumer Segmentation Study and multiple Brand Trackers. Expanded the US success and migrated it to Europe, the Middle East, and South Africa, adjusting my approach. Throughout my career at New Era I enjoyed time in Canada, the US and Europe where I consistently introduced innovative brand building strategies that increased awareness, influenced consumer behavior and ultimately drove sales.

Buffalo, New York, Us

Herzogenaurach, Bavaria, De