Behaviour Change Coordinator, Walking And Cycling
United Kingdom
In this role at Sustrans, I have the privilege of overseeing national initiatives that promote walking and cycling across the UK. My primary focus is managing the 'Big Walk and Wheel'—the largest interschool active travel challenge in the country, engaging thousands of children and educators in sustainable travel practices. I am also spearheading the innovative 'FRideDays Bike Bus' project, generously sponsored by Schwalbe Tyres UK, which aims to transform the school commute into a fun… Show more In this role at Sustrans, I have the privilege of overseeing national initiatives that promote walking and cycling across the UK. My primary focus is managing the 'Big Walk and Wheel'—the largest interschool active travel challenge in the country, engaging thousands of children and educators in sustainable travel practices. I am also spearheading the innovative 'FRideDays Bike Bus' project, generously sponsored by Schwalbe Tyres UK, which aims to transform the school commute into a fun, healthy, and environmentally friendly journey.Key Responsibilities:Strategic Leadership: Directing the delivery of national behaviour change programs that encourage active travel among children and adults.Project Management: Overseeing all aspects of project development, including planning, execution, and evaluation to ensure alignment with strategic objectives and stakeholder expectations.Stakeholder Engagement: Collaborating with local authorities, educational institutions, and industry partners like Schwalbe Tyres UK to enhance the impact and reach of our initiatives.Funding and Partnerships: Building and maintaining relationships with funders to sustain and expand project initiatives.Training and Empowerment: As Sustrans Walking & Cycling Technical Lead, I focus on "training the trainers," empowering a network of instructors across the UK. My role involves developing comprehensive training modules and workshops that enable these trainers to effectively teach and lead their own cycling and walking groups. This approach not only enhances their skills but also extends the reach and impact of our projects, ensuring safe and enjoyable active travel experiences across diverse communities.This role marks a significant step in my career, transitioning from managing local projects in Leicester, Lincolnshire, Nottingham, and Derby focused on promoting active and sustainable travel, to leading national campaigns that have the power to reshape transportation habits across the UK. Show less