Wayne Carter Email & Phone Number

5800 Overseas Highway #15 Marathon, Fl 33050

Critical-thinking senior executive visionary with proven success in leadership roles in real estate association general operations, staffing, financial management, and public relations focused on optimizing revenues and increasing membership. Collaborative and accomplished communicator adept in building and strengthening relationships with key stakeholders and community partners to drive growth. Lead focused content messaging for marketing and social media initiatives, special events, fundraising and public relations to increase branding and organizational success.Forward-thinking with ability to identify areas of opportunity to introduce strategic business solutions or continuous improvement initiatives to maximize operational efficiency and automation, while reducing redundancies and lowering costs.Community advocate and self-directed leader adept in leadership of staff and volunteers focused on utilizing individual and group strengths to deliver successful campaigns, community outreach, and fundraising events.As CEO, MLS and Professional Standards Administrator lead and provide direction for daily operations, staff leadership, training, strategic planning, budgeting, cost-control, grant writing, event planning, public relations spokesperson. Direct policy development and bylaws administration, MLS administration, professional standards ethics/arbitration and ombudsman administration. Board liaison and committee meeting, planning and administration. Revenue & Membership Growth - Deliver consistent membership and revenues increases of 20% annually increasing membership, enhancing revenues with improved branding awareness. Achieved a turnaround of underperforming organization with lowest PAC participation rates in 2013 to over 150% of goals with highest participation rate in district with a well over 200% increase. Reduced Costs – Successfully restructured budget to identify and remove redundant expenses and administration costs... See remainder on resume..

Monroe County, Florida, United States

Provided direction and leadership for four 501c3 non-profit organizations in the Florida Keys. Directed public relations, fundraising and event planning, Board meetings, financial management, and organization management. Property Insurance Government Lobbying – Provided local, state and national legislative services for FIRM Fair Insurance Rates Monroe working with local organizations and government officials in working to keep our property insurance fair for Monroe County. Fundraising & Event Management – Realized hundreds of thousands of dollars in fundraising and corporate sponsorships for four non-profit organizations. Facilitated event organization and hosting of a variety of fundraisers including Live and Silent Auctions, Concerts, Golf Tournaments, Fishing Tournaments, Winter Bazaar, Saturday in the park, and other music, athletic competitions and performances. Public Relations – Spokesperson for public relations, press releases, or social media initiatives on Mail Chimp, Constant Contact, Facebook, YouTube, Twitter and Zvents.

Islamorada, Fl

Successfully led sales and marketing of commercial and residential real estate with oversight of contract negotiations, pricing analysis, leasing, marketing plan development, creative social media, and customer relations.  Sales Recognition – Received Ruby Sales Award for high sales volume for residential and commercial sales. Community Advocate – Led Easter Seals non-profit event that raised thousands of dollars. Public Relations activist at council meetings, public hearings, and government official meetings. Assisted with planning, permitting, zoning, building code, site location, and plan development for community.

Chief Executive OfficerResponsible for all sales and marketing tasks, hands on management, etc. Responsible for all staffing needs including recruiting, hiring and training of all sales and administrative staff, scheduling, budget planning, advertising, employee motivation, compensation, commission, dispute resolution, etc.  Personally achieved highest sales revenues for organization, practicing leadership by example Directly responsible for marketing, sales and management with revenues of hundreds of thousands of dollars per year Responsible for marketing and advertising, including new clients and negotiating hundreds of new agreements per year Internet Marketing and Advertising for Branding and product sales / marketing saving tens of thousands in print advertising Created Marketing plan, organized, developed and distributed mass internet, mailing & farming campaigns Attended industry trade shows and visited major potential new accounts in person to negotiate contracts  Responsible for media marketing including: internet, magazines, newspapers, trade shows, etc. Responsible for sales and marketing automation including databases, web development, software and equipment  Coordinated, planned, scheduled and led numerous training seminars, corporate events and activities