* Developed metrics frameworks and data analytics services to identify and solve key TikTok Shop product issues.* Collaborated with cross-functional teams to launch and optimize new features for the Creator Affiliate Program.* Drove growth in the Creator Sample Program. Recognized as a 2024 Q1 Value Creation Star and Best Project Team

* Understanding Ads revenue change: Utilize econometric models and mathematical functions to describe the phenomena within the ad platform (e.g. network effect, exponential decay, elasticity). Decompose and quantify the influence of various factors like changes in user segmentations, advertiser composition, and system policies, to answer “what-if” questions.* Conducted data mining for high-potential advertisers for the sales team. Recognized with the annual Kuaishou Lhotse Award.

* Predictive Models for Marketing: Designed, built and productionized models to predict telecom contract renewal value and device purchases (i.e. iPhone12). The result was nominated on the FET Innovation Award.* Enhancement of Recommendation System: partnered with the algorithm team to improve e-commerce recommendation performance. Created automated reports to facilitate long-term A/B testing.

UNH3O Inc. is a Taiwan-based startup focused on social marketing & conversational AI bot, backed by JAPAC accelerators and investors.• Zeroth.AI cohort 2 (2017.8-2017.10)• AppWorks Accelerator #17 (2018.7-2018.12)• Taiwan Startup Stadium SLX Program (RISE Conference 2017, Rock the Mic USA 2018)

NTU Challenge is the largest entrepreneurship program at National Taiwan University. There were 212 teams and over 2500+ students and alumni who participated in this 9-month program.

• Teaching assistant for DS5101 (Design Thinking), DS5102(Needs Inquiry), DS5309(Technology Innovation Design Project) at D-School.