I am a marketing degree qualified, award winning, multi skilled digital marketing & lead acquisition strategist.After 20 yrs mastering a diverse mix of offline & digital marketing skills; while gaining invaluable experience marketing B2B and B2C products & services at Vodafone, Virgin Media, Yell and a few consulting roles. I decided to apply this knowledge and practical experience in a fresh, innovative & digitally focused way by setting up a Marketing & PR Agency - www.waysu.co.uk with my business partner.Primarily, we use Social Media, Google Pay Per Click Advertising, Web Design & Optimisation, Affiliate Marketing, Display Advertising, Online Content Creation and E-Mail Marketing and PR to fulfil and exceed our client's marketing needs.I evaluate quickly, provide valuable insights and make data driven decisions, as well as quantify all results with tangible Return On Investment outcomes.I have developed an extensive range of practical skills and experience in marketing strategy, project management, marketing agency & client management, lead generation, website conversion tactics, copy writing and product marketing.Continuously learning as much as I can on the job, I use technical and marketing programmes such as Google AdWords & Analytics, WordPress Web Design, Marketing Delivery & Paid Media Automation platforms such as Eloqua, Ken-shoo, Hootsuite and others.I regularly attend webinars, online training seminars and industry lectures to ensure I advance my skills and keep in front of digital marketing techniques and innovations.