Senior Marketing Manager – Acquisition & Lead Generation
Cross channel acquisition strategy and campaign execution. Paid search, display advertising and 3rd party partnership marketing. Marketing agency management.
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@yell.com
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2 phones found area 480
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Wayne Daniel is listed as Founder & Director – WAYSU Marketing & PR based in Reading, England, United Kingdom. AeroLeads shows a work email signal at yell.com, phone signal with area code 480, and a matched LinkedIn profile for Wayne Daniel.
Wayne Daniel previously worked as Senior Marketing Manager – Acquisition & Lead Generation at Yell and Contractor - DM and Digital Marketing Manager at Dennis Publishing - The Week Magazine.
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I am a marketing degree qualified, award winning, multi skilled digital marketing & lead acquisition strategist.After 20 yrs mastering a diverse mix of offline & digital marketing skills; while gaining invaluable experience marketing B2B and B2C products & services at Vodafone, Virgin Media, Yell and a few consulting roles. I decided to apply this knowledge and practical experience in a fresh, innovative & digitally focused way by setting up a Marketing & PR Agency - www.waysu.co.uk with my business partner.Primarily, we use Social Media, Google Pay Per Click Advertising, Web Design & Optimisation, Affiliate Marketing, Display Advertising, Online Content Creation and E-Mail Marketing and PR to fulfil and exceed our client's marketing needs.I evaluate quickly, provide valuable insights and make data driven decisions, as well as quantify all results with tangible Return On Investment outcomes.I have developed an extensive range of practical skills and experience in marketing strategy, project management, marketing agency & client management, lead generation, website conversion tactics, copy writing and product marketing.Continuously learning as much as I can on the job, I use technical and marketing programmes such as Google AdWords & Analytics, WordPress Web Design, Marketing Delivery & Paid Media Automation platforms such as Eloqua, Ken-shoo, Hootsuite and others.I regularly attend webinars, online training seminars and industry lectures to ensure I advance my skills and keep in front of digital marketing techniques and innovations.
Listed skills include Multi Channel Marketing, Product Marketing, Direct Marketing, Marketing Management, and 22 others.
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Reading, United Kingdom
Cross channel acquisition strategy and campaign execution. Paid search, display advertising and 3rd party partnership marketing. Marketing agency management.
London, United Kingdom
Building customer acquisition and retention e-mail campaignsDeveloping marketing initiatives to drive digital app downloads and subscription sales Writing content for mobile landing pages and micro sitesDeveloping Facebook banner ads
Wokingham, Berkshire
Developed Online marketing plans and provided strategic input to drive downloads and revenue generationIncreased new mobile App awareness through writing app store descriptions, website & landing page content, acquisition e-mailers and user guide copy to support launch communications Managed Social Media content calendar and researched new Social Media engagement opportunities
Creating and managing On-line tactical marketing campaigns across Web, Display, PPC and Affiliate for Virgin's mobile propositions.Responsibility for delivering Mobile propositions into Virgin Retail and 3rd party supplier channels.Formulating strategy and implementing Press and Direct Marketing campaigns which both acquire and retain customers.Working with handset manufacturers on marketing launch programmes which deliver awareness and ROI
Developing & implementing acquisition marketing campaigns for the Propositions channel.Creating and launching partnership marketing programmes
Responsible for handset & handheld device selection, proposition development and marketing.
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Wayne Daniel is listed as Founder & Director – WAYSU Marketing & PR.
AeroLeads has found 1 work email signal at @yell.com for Wayne Daniel.
AeroLeads has found 2 phone signal(s) with area code 480 for Wayne Daniel.
Wayne Daniel is based in Reading, England, United Kingdom.
Wayne Daniel has worked for Yell, Dennis Publishing - The Week Magazine, Ghost Telecom, Virgin Media, and Affinion International.
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Wayne Daniel is listed with skills including Multi Channel Marketing, Product Marketing, Direct Marketing, Marketing Management, Mobile Devices, Marketing, Copywriting, and Display And Affiliate Marketing.
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