Wayne Davey Email & Phone Number

RML Naturals DataCrunchers evolved from over 25 years working in the Natural trade in a Sales capacity. Building on my experience with Stonyfield Farm, Oregon Chai, Stacy’s Pita Chips, Applegate Farms, Immaculate Baking Co., SeaSnax, Bionaturae/Jovial Foods, and many others- adapting best practices from the best companies to create tools that provide actionable data - not just reports that are pretty to look at. Areas of expertise: • Interactive trade spend models- to help determine whether a particular retail opportunity makes sense.• Interactive forecast models- to track sales team business developments, status, and quantify opportunities. This model also feeds into a larger spreadsheet for big picture planning.• Whole Foods analysis- I’ve been working with WF portal since it became available 10 years ago. Whatever your needs are I’m probably able to help. • Distributor analysis- UNFI, Kehe or any other distributor with portal access. This can be analyzed in countless ways to create actionable reports• SPINS analysis- data crunching to find your best story, then developing PPT slides for buyer presentations. Whole Foods portal analysis- whatever you need, I can probably do.• TOTAL sales analysis- wondered if you’re focusing on the right SKU’s? Cross-referencing Whole Foods, distributor, and SPINS data is an effective means of re-evaluating your objectives. It's all about sales per point of distribution!• MCB analysis- this can be a massive headache, especially if you’re not familiar with the language.I work with founders, CEOs, CFOs, and sales staff at all levels. I’d be happy to provide sample models in use, and discuss your needs and how I might be of service to you.Wayne.Davey@RMLNaturals.net404.550.9715

Listed skills include Sales Management, Key Account Development, Consumer Products, Sales, and 22 others.