DataBuddie is a digital marketing agency that offers custom strategy & solutions for automating digital acquisition, performance analytics reporting, and consumer personalization workflows. We make it easy for your team to get the insights they need to make real-time decisions.

True Training Concepts provides concierge-style online/in-person personal training and development services all types of athletic ability. From the time of initial consultation, to PAR-Q forms being filled out - Our services are deeply entrenched within data-driven strategies that drive adherence, commitment and high levels of participation. We are constantly assessing key performance indicator(s):- Weight- BMI- Blood-Pressure- Caloric Intake- Muscle Mass- Subcontentious Fat These key pieces of data allow us to map out solutions that guarantee a return on investment, but more importantly, a road that leads to a healthier happier you. The initial website is currently being rebuilt, and set to launch in January 2024.

Lead department comprised of three team members (email, social + customer service), plus external marketing agency - Four direct reports. Analyze in-market consumer behavior, as it related to product usage to establish, develop and maintain cost-efficient product partnerships. Management of content and messaging for over 300 partners across 12 destinations, multiple languages - Desktop & Mobile environments. Develop/maintain partnerships with inter-governmental DMO’s such as Destinations DC, NYC & Company, Visit Philadelphia, and Florida Attractions Association. Develop and manage a $5M+ digital advertising budget with the ability to produce performance analysis reports monthly. Implemented a viral campaign that increased email subscriptions by 29%. Increased the CTR ratios by 3.25% on the Google AdWords network within six months. Develop commissions, tracking and analytics framework for in-house affiliate publishing network. Attributable gross revenue growth year-over-year - $1.8M Manage organizational structure of Marketing Department, external agency and assign financial resources to highest yielding channels. Establish rigorous and complex digital attribution framework utilizing custom multichannel functions within the Google Analytics dashboard. Lead department comprised of three team members (email, social + customer service), plus external marketing agency - Four direct reports.Skills: Customer Acquisition

Our team leveraged data that was revealed through this initiative to create partnerships between attractions, limit liability on products, and provide a better user experience. Develop an editorial framework for media posts, determined live-sharing of content, and capitalized on ongoing trends to ensure brand SOV.WordPress blog generated 45k organic impressions in year one, attributing to an 8% growth in organic sales.Grew revenue from social from $38k per annum (2015) to $2.8M (2016). Increased social audience:Facebook(+150k) Instagram (+20k) Twitter (+4K) Email (+62k)Synthesize complex data and analytical reports that provided actionable, measurable, and definitive results for executive management. The New York Pass + The Philadelphia Pass (VC Acquisition, May 2017) Spearheaded the development of real-time analytical forecasting and reporting for company’s executive leadership team. Developed the company’s “Attraction Visitation Report”, which focused on each attractions visitation, key demographics, dwell time, in-bound nationalities and behavioral patterns, both pre and post-purchase. Our team leveraged data that was revealed through this initiative to create partnerships between attractions, limit liability on products, and provide a better user experience. Develop an editorial framework for media posts, determined live-sharing of content, and capitalized on ongoing trends to ensure brand SOV. WordPress blog generated 45k organic impressions in year one, attributing to an 8% growth in organic sales. Grew revenue from social from $38k per annum (2015) to $2.8M (2016). Increased social audience: Facebook(+150k) Instagram (+20k) Twitter (+4K) Email (+62k) Synthesize complex data and analytical reports that provided actionable, measurable, and definitive results for executive management.