Wayne Fagan

Wayne Fagan Email and Phone Number

Senior Manager, Marketing Performance @ Scotiabank
Toronto, ON, CA
Wayne Fagan's Location
Greater Toronto Area, Canada, Canada
Wayne Fagan's Contact Details

Wayne Fagan personal email

n/a
About Wayne Fagan

A results driven marketing professional with 20+ years proven success in developing integrated, multichannel campaigns that deliver revenue. An experienced marketer, skilled in demand generation, sales-marketing alignment and marketing automation. Described as a committed marketing professional with expertise in data analysis, business intelligence, driving awareness and events sponsorships. Experienced in providing strategic and tactical leadership in both, online & offline marketing.Areas of experience include:* Demand generation* Online and offline marketing integration * Sales-marketing alignment* Marketing automation (Eloqua)* Data Analysis * End-to-end program development and implementation* Prospect identification lead development* Customer segmentation & prospect profiling * Direct & database marketing* Email marketing * Go-to-market programs development and execution* Campaign monitoring, analysis and reporting* Strategic leadership* Integrated campaigns* Event & sponsorship marketing * Customer & market analysis * Propensity modeling* Vendor negotiation and relationships* Cross functional team collaboration* Budgeting and financial control* CRM and loyalty marketing programs* Website development & SEO

Wayne Fagan's Current Company Details
Scotiabank

Scotiabank

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Senior Manager, Marketing Performance
Toronto, ON, CA
Website:
scotiabank.com
Employees:
95207
Wayne Fagan Work Experience Details
  • Scotiabank
    Senior Manager, Marketing Performance
    Scotiabank
    Toronto, On, Ca
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  • Home Trust Company
    Digital Marketing & Demand Generation
    Home Trust Company May 2017 - Present
    Toronto, Canada Area
    Build digital marketing capabilities and drive demand generation for Home Trust • Partner with internal stakeholders and external partners to implement data driven Digital Transformation solutions to retain customers and drive incremental revenue.• Work closely with marketing team to define demand generation processes, including lead conversion, lead nurture strategies and driving pipeline activity through to sale and post sale activities.• Drive best-in-case Marketing… Show more Build digital marketing capabilities and drive demand generation for Home Trust • Partner with internal stakeholders and external partners to implement data driven Digital Transformation solutions to retain customers and drive incremental revenue.• Work closely with marketing team to define demand generation processes, including lead conversion, lead nurture strategies and driving pipeline activity through to sale and post sale activities.• Drive best-in-case Marketing Automation and Customer Experience Management solutions. Show less
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  • Bell Canada
    Associate Director; Demand Creation
    Bell Canada Jul 2012 - May 2017
    Toronto, Canada Area
    Partner with Sales and Product Management in achieving Bell Wholesale's revenue protection and growth targets, through the development and execution of effective and innovative marketing programs and campaigns.Enable Sales to build strong relationships with the highest potential customers, prospects and markets, and close business in the shortest possible time.Generate incremental demand for Bell's products and services from new prospects and existing customers.
  • Rogers Communications
    Manager; Demand Generation
    Rogers Communications Sep 2009 - Apr 2012
    Toronto, Canada Area
    Create customer acquisition opportunities using direct marketing, database marketing and outbound telemarketing to continuously fill the sales funnel for Rogers Wireless & Cable business solutions.
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  • Dun & Bradstreet
    Manager, Customer Acquisition
    Dun & Bradstreet 2007 - 2009
    Toronto, Canada Area
    Reporting to the VP of Marketing & Customer Experience responsible for acquiring new customers through direct marketing and lead generation programs including propensity modeling, prospecting email campaigns, direct response advertising, telemarketing and the development of collateral and sales support materials.
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  • Rbc Royal Bank
    Manager; Relationship Marketing
    Rbc Royal Bank 2005 - 2007
    Toronto, Canada Area
    Championed the use of marketing & sales enablement tools, CRM and targeted marketing practices to drive business results through the delivery of customized and relevant communication to clients.
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  • Bmo Financial Group
    Senior Manager, Corporate Marketing Ebusiness Group
    Bmo Financial Group 1998 - 2005
    Toronto, Canada Area
    Reporting to the VP of Corporate Marketing, built and lead a team of high achievers, improving the customer online experience on bmo.com.
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  • The Loyalty Group
    Marketing Manager, Air Miles For Business Program
    The Loyalty Group 1996 - 1998
    Toronto, Canada Area
    Managed the development and implementation of BTB database. Analyzed and developed BTB ‘Collector Trend’ documents depicting health of the business. Also responsible for driving collector reward redemptions.
  • Ogilvyone
    Account Executive
    Ogilvyone 1993 - 1996
    Toronto, Canada Area
    Managed the development of award winning American Express Platinum and Gold Card conversion programs. Developed first year American Express Credit Card activation communication plan.Developed strategic recommendations for American Express Credit Card, Charge Card and Gold Card acquisition campaigns.
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  • Jwt
    Assistant Media Planner
    Jwt 1991 - 1993
    Toronto, Canada Area
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Wayne Fagan Skills

Direct Marketing Marketing Strategy Lead Generation Integrated Marketing Database Marketing Crm Email Marketing Marketing Strategy Management Customer Acquisition Marketing Communications Cross Functional Team Leadership Relationship Marketing Digital Marketing Leadership Demand Generation Social Media Marketing Customer Relationship Management

Wayne Fagan Education Details

Frequently Asked Questions about Wayne Fagan

What company does Wayne Fagan work for?

Wayne Fagan works for Scotiabank

What is Wayne Fagan's role at the current company?

Wayne Fagan's current role is Senior Manager, Marketing Performance.

What is Wayne Fagan's email address?

Wayne Fagan's email address is wf****@****ers.com

What is Wayne Fagan's direct phone number?

Wayne Fagan's direct phone number is +190561*****

What schools did Wayne Fagan attend?

Wayne Fagan attended University Of Toronto.

What are some of Wayne Fagan's interests?

Wayne Fagan has interest in Children, Education, Disaster And Humanitarian Relief, Economic Empowerment.

What skills is Wayne Fagan known for?

Wayne Fagan has skills like Direct Marketing, Marketing Strategy, Lead Generation, Integrated Marketing, Database Marketing, Crm, Email Marketing, Marketing, Strategy, Management, Customer Acquisition, Marketing Communications.

Who are Wayne Fagan's colleagues?

Wayne Fagan's colleagues are Jianexsa Magday, Franklyn Moulton, Matias Carrasco Fuentes, Mike Scarino, Tyler Anderson, Rodolfo Martinez Herrera, Patricia Morrison.

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