President
CurrentConsultant, art director, designer and copywriter for freelance consumer goods projects (print, web, broadcast). Specialize in Apparel & Fashion industry.
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@territoryahead.com
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Wayne Franks is listed as Independent Creative Advertising Professional at Wayne Franks Creative Services, based in Santa Barbara, California, United States. AeroLeads shows a work email signal at territoryahead.com and a matched LinkedIn profile for Wayne Franks.
Wayne Franks previously worked as President at Wayne Franks Creative Services and VP Creative Advertising at The Territory Ahead. Wayne Franks holds Bs, Advertising, Marketing, Graphic Design from The University Of Texas At Austin.
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SENIOR ADVERTISING EXECUTIVE / CREATIVE DIRECTOR Over twenty years of experience developing innovative direct-to-consumer advertising and marketing for national apparel lifestyle brands, department stores and advertising agencies. Expert in idea and strategy development for differentiated retail experiences in print, in brick and mortar stores, on TV and online. Proven ability to motivate and inspire creative teams to deliver superb customer focused work under tight deadlines and budget constraints. Consistent record of increasing revenue and profit while reducing production costs and streamlining operations.Specialties: Entrepreneurial / Startup / Turnaround ManagementMulti-Channel Growth StrategiesBrand Identity DevelopmentP&L ResponsibilityLeadership by Example Strong Written, Verbal & Presentation SkillsMulti-Tasked OrientedHigh Standards of Ethics & Integrity
Listed skills include Brand Management, P&L Responsibility, Creative Direction, Advertising, and 20 others.
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Consultant, art director, designer and copywriter for freelance consumer goods projects (print, web, broadcast). Specialize in Apparel & Fashion industry.
CORNERSTONE BRANDS, OF DIVISION OF HSNiConceptualized, developed and maintained brand identities and fashion leadership throughout all marketing communication for The Territory Ahead and Isabella Bird. Managed the creative department including editorial, design, photography and print production. Art directed photo shoots. Supervised the execution of.
Partnered with the Grammy Foundation, receiving exclusive rights to produce webcast and broadcast co-branded fashion events. Partnered with Vogue / VH1 Fashion Awards to host and webcast after party. Won eleven awards for creative excellence for branding video and television commercial. Supervised website design with webcasting ande-commerce capabilities..
Created and built start-up company. Grew billing from $0 to $1 million in 5 years. Conceptualized, developed and created print, broadcast and Internet advertising. Retail Clients: American Airlines, Foley’s, 2M&G Marketing Arts, TrizecHahn Shopping Centers, The Bombay Company, Fashion Video Magazine and TPM (Target, Promotions & Marketing).
A DIVISION OF FEDERATED DEPARTMENT STORESResponsible for all advertising for Macy's West, a $2.5 billion dollar department store with 259 locations throughout thirteen states. Managed an 87 member advertising department including art directors, designers, copywriters, broadcast producers, model coordinators and support personnel. Directed and evaluated all.
A DIVISION OF FEDERATED DEPARTMENT STORESResponsible for advertising for $1.1 billion dollar department store with 50 stores in 5 states. Managed $10 million dollar creative budget and 43 person staff, including 15 person fashion/product photo studio photography system to improve product and reduce expense. Coordinated a national televised special event.
A DIVISION OF FEDERATED DEPARTMENT STORESManaged a 21 member creative department responsible for all advertising. Maintained a $5 million annual budget. Established an in-house advertising department; reducing production expenses 25%.
Supervised creative department for a $50 million regional ad agency. Maintained creative consistency for retail, food and financial clients. Wrote, designed and art directed print and broadcast projects
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Wayne Franks works for Wayne Franks Creative Services.
Wayne Franks is listed as Independent Creative Advertising Professional at Wayne Franks Creative Services.
AeroLeads has found 1 work email signal at @territoryahead.com for Wayne Franks at Wayne Franks Creative Services.
Wayne Franks is based in Santa Barbara, California, United States while working with Wayne Franks Creative Services.
Wayne Franks has worked for Wayne Franks Creative Services, The Territory Ahead, Evolution Usa. Inc., Wayne Franks Creative Services, Inc., and Macy'S West.
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Wayne Franks holds Bs, Advertising, Marketing, Graphic Design from The University Of Texas At Austin.
Wayne Franks is listed with skills including Brand Management, P&L Responsibility, Creative Direction, Advertising, Entrepreneurship, Copywriting, Marketing, and Marketing Communications.
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