Wayne Gross Email & Phone Number

New York, Ny, Us

Bentonville, Arkansas, Us

Leads the holistic visual storytelling narrative, image curation, messaging hierarchy and 360 contenting strategy across Walmart’s Home Page and Global Site Campaigns to ensure cohesion and consistency across all customer facing touchpoint including Site, Social, CRM and omni platform initiatives.STRATEGY & PLANNING: Concept and develop best-in-class Home Page editorial content ideation, creative direction, photography & image curation/selection, asset planning, delivery & execution.HOLISTIC MESSAGING: Create integrated, cohesive omni channel messaging and visual storytelling to ensure an inspirational, seamless shopping experience to help drive brand perception, elevate GM & Fashion categories, encourage basket building, and enhance conversion and customer satisfaction; working cross functionally between creative, marketing and site leadership teams to ensure a cohesive and engaging Home Page every day of the year.CUSTOMER EXPERIENCE: Identify opportunities for consolidated customer experiences and streamlining of processes and ways of working cross site to provide a cohesive, optimized, holistic end-to-end vision ensuring integrated strategic planning and seamless WMC & W+ integrations across all digital touch points with an emphasis on personalization and flexibility of content (related to individuals as well as geo targeting) to further develop unique tailored customer experiences.

Bentonville, Arkansas, Us

Led the editorial point of view across all Walmart Home site experiences (including Furniture, Bed & Bath, Cook & Dine, Home Decor & Home Management) - collaborating with the Retail, Marketing, and Creative teams. Developed multi platform programming and on-trend Home messaging to deliver engaging, inspirational 360 content across all customer facing touch points including Site, Social, CRM and omni platform initiatives.

Bentonville, Arkansas, Us

Bentonville, Arkansas, Us

Led the fashion & beauty editorial point of view across all Men’s, Premium Beauty and Combined Beauty site experiences - collaborating with the Retail, Marketing, and Creative teams. Developed multi platform programming and on-trend fashion/beauty messaging to deliver engaging, inspirational content to the customer. Developed pre and post-market trend presentations across all categories working closely with the merchant team on omni channel assortments and initiatives. Owned storytelling, 360 contenting, product styling and curation for multi platform Men’s & Beauty editorial encompassing site, CRM, DPS, email and social media.

Madison, Wi, Us

Drove the fashion point of view company-wide, collaborating with the Buying, Marketing, Styling and Creative teams. Developed programming and on-trend fashion messaging to deliver engaging, inspirational customer facing content. Researched, curated and presented pre and post-market trend presentations across all categories. Delivered merchandising and brand development in addition to owning creative direction for home page editorial content as well as PDP imagery.

New York, New York, Us

Creative ownership and execution of all fashion content in a busy, fast-paced environment for this leading men's lifestyle title – producing captivating, engaging fashion imagery and content within budgets. Created the highest quality fashion content across all platforms while driving the team to deliver brilliant coverage that enthralled and inspired all audiences. Worked with the EIC in setting Maxim’s vision and annual strategy. Managed advertisers, clients and high-profile celebrity shoots/productions to successfully reposition Maxim as a luxury men’s title.

Sydney, New South Wales, Au

Set GQ's vision and annual strategy while maintaining rank as Australia's premier prestige men's lifestyle title. Produced captivating, engaging fashion imagery and content within tight budgetary constraints and to deadline for multi-platform usage. Secured and nurtured a network of superior international talent and contributors. Pivotal to the acclaimed launch of GQ Style Australia. Mentored & developed team members by sharing industry knowledge and expertise.