General Management of the Creative Services department & network of suppliers to establish CS as the core supplier of creative & production across the Transport cluster.Responsibilities:• Setup & rollout of a new CS dept within TfNSW CSD, establishing processes, workflows & management systems.• Collaborated with senior management in the selection & recruitment of new team for the CS Dept.• Working with Executive & Senior colleagues in modelling & then rolling out a business plan for the CS dept to support growth objectives.• Dev & manage a supplier network to support resourcing capability for workflow incl procurement of contract staff.• Overall general management of a full time creative studio with outputs across advertising, comms & design.• Representing the capabilities of the CS dept & the larger CSD within the Transport cluster.• Ops management of the CS infrastructure to ensure ongoing & functional service delivery.• Management of a broader Creative Workgroup (50 + creatives) across all of TfNSW to help improve & streamline creative delivery & brand governance.• Daily management of the creative studio & external partner network workflow & resourcing.• Managing of budget for internal & external resourcing / supplier requirements.Achievements:• Transitioned from contract as the Prod & Impl Manager for Tomorrow’s Sydney project to a perm role as Senior Manager for Creative Services at TfNSW.• Worked with senior colleagues & the CS team in re-positioning CS as the go-to resource & creative authority for CSD & the wider Transport cluster.• Revised & implemented effective hardware, software & process driven solutions for workflow, file management & digital asset management for the CS dept.• Identified short falls in managing brand governance & creative QC output cluster wide, in response developing the "Creative Workgroup” platform for TfNSW.• Assumed responsibility for managing & supporting the Apple platform in over the entire CS Division.

Senior member of the Tomorrow's Sydney Project Team - delivering the Tomorrow's Sydney/CBD Light Rail Campaign into the NSW market.Responsibilities:• CI governance and brand execution.• Managing a Team consisting of a production manager, senior designer and 2 Mac operators.• Delivery of the campaign into market on schedule and on budget.• Management and execution of all owned media assets and channels across digital, display, print, OOH, internal communications and broadcast radio.• Member of the planning and implementation team.• Supporting the Principal Manager Integrated Project Campaigns in delivery of the ATL paid media into print, outdoor, OOH, digital and TV.• Control and accountability for the BTL budget.Achievements:• Developed a structured approach, schedule and timing plan for the campaign launch.• Successfully launched all 3 phases of the BTL owned assets of the campaign to market on schedule.

Pure play online retail / eCommerce platform working predominately with Google Analytics, Adwords, Magento, VRP, Bronto (mail platform) & SearchSpring across the company website, market places and shopping channels such as eBay and TradeMe.Responsibilities:• Senior Marketing and Strategic Management role guiding CostumeBox’s brand, communications and marketing strategy.• Managing a Team consisting of a Brand Manager, a Community Manager, a graphic designer and a digital web-content team of 4.• Driving the coordination and implementation of strategic plans and tactical activities to maximize sales and promotional opportunities.• Management of social media strategy, direct marketing, SEO, supplier & partner relationships including procurement, media planning, digital development, and affiliate programs.• Control and accountability for the marketing budget.• Lead in developing a formal strategic marketing and brand plan for CostumeBox.• Lead in seeking out and developing growth focused strategic partnerships and business opportunities.Achievements:• Developed and wrote the first formal marketing strategy for CostumeBox including the research, ideation and development of the USP, positioning, brand pyramid and communications bow tie.• Coordinated with the Brand Manager in the development of the formal Corp Identity and Brand Guide for CostumeBox.• Liaised and worked with the Business Manager of Blisster to develop a go to market strategy for the launch of this new brand extension.• Developed a standardized marketing calendar across annual, monthly and weekly segments aimed at formalizing a structured approach to the strategic marketing plan.• Formalised weekly marketing performance review and monthly planning schedules with relevant staff/departments to leverage strategic approach.• Developing an integrated Social Media program in support of the DM strategy.• Appointed a Media Agency to assist with strategic planning & media buying.

Responsibilities:• Managing execution of brand strategy for The Recruit sponsorship in TV and print.• Managing of brand and retail strategy for The Voice sponsorship.Achievements:• Delivered the launch TVC and TV billboard stings for The Recruit teaser campaign.• Assisted in implementing 3 retail campaigns across TV and digital.On a monthly rolling contract to the Qantas Marketing Department. Assisted the Head of Advertising and the in-house marketing team in the management of their brand and retail advertising.

Responsibilities:• Senior strategic management role.• Management of a Unit of 4, planners & creative across advertising & digital, design and production.• Management of supplier & partner relationships covering media planning, digital prod & social media.• Business & senior relationship management, P&L, financial forecasting & administration.• Involved in strategic planning, creative ideation & brand dev across multichannel & digital/social media integrated end-2-end communications.• Worked with the CEO in creating & driving business growth.Achievements:• Successfully launch the “UnitingCare Ageing” brand, exceeding KPIs & expectations, securing the account for Loud.• Delivered a new community based acquisition strategy for the IAG Community Grants Program, proving the value of innovative alternative media solutions vs traditional mass purchased media – exceeded KPIs on all 3 key metrics.• Collaborated with the CEO of DefenceCare, and working with a select NFP strategic specialist, in redefining the positioning & fund-raising strategy for the charity.• Took control of the agency’s digital & social media strategy, starting with a redesign of the company’s website & then formalizing social channels & an operational approach to generating & re-purposing content, delivered over 70 new followers in 3 months to the LinkedIn companies page.• I established and ran a digital/technology/social media innovations unit named “SketchBook” within the agency to drive breakthrough in client and agency initiative thinking, and to generate proactive new business opportunities.Retrenched. Clients: IAG Insurance (Community & Sustainability), UnitingCare Ageing & Defense Care Benevolent Fund (NFP/Charities), COBA – Customer Owned Banking Association (Financial Services), NSW Government – Responsible Gambling (State Government), New Holland Agricultural, NEC Business Solutions, Screenrights/EnhanceTV [Aus audio-visual copyrights society] (Professional Services).

After the move from Canberra I took 1 year off permanent work to facilitate the move to Sydney, time to recalibrate our life in Australia while finding a new home, settling the family and networking in our new environment.During this time I selectively took on various freelance and consulting roles.Dec 2012 – June 2013ConsultantConsulting on the establishment of a new TTL advertising & communications agency – assisting and advising on creation of business plan, launch strategy and establishment of agency internal & external procedures. Inputs on new business planning and providing business and strategic aspects for new business development. January 2013 – February 2013 Senior Account Director – BTL Agency – freelance role - Momentum Worldwide – Sydney.2 month freelance role. Managing the team on Budweiser, while supporting client service on Stella Artois and Guinness.Clients: Lion Nathan [Budweiser, Stella Artois and Guinness] (FMCG).April 2012 – July 2012Client Service Manager - TTL Agency – 3 month role - Core Sydney – Sydney.Working in tandem with the 3 owner-partners and managing a client service team of 2 while working on client growth and new business development. Establishing processes and procedures, setting up reporting structures while hands-on management of the 3 key base clients.Clients: Campari [Wild Turkey Bourbon] (FMCG), Victa & Konica Minolta (Retail & Consumer Goods), NSW Roads & Maritime Services (NSW Government).

PR visa requirement to arrive and settle in Canberra.Responsibilities:• Management role supporting agency leadership team. • Managed the Client Service Team, assumed responsibility for overall client management, agency new business and agency digital business development.Achievements:• Secured a new client in Schobers Wine, initiated strategy for brand blue print, packaging design and launch of their suite of wines.• Secured a new campaign project to redesign Canberra Eye Laser’s CI.• Managed the launch of the Canberra Centenary Campaign’s brand.• Launched Colliers International’s Stromlo Terrance development.• Managed the launch of the Better Start brand.Agency output focused primarily on design and branding, identity programs, brand development, and digital design & development, online marketing, and with a small traditional communications & integrated advertising component.Clients: State and National Government (Government), Dan Murphy’s Liquors (FMCG & Retail), CA Brumbies (Sports & Recreation), Colliers International (Property) , Austereo (Entertainment).

Responsibilities:• Autonomously managed the Cape Town office of Grey SA reporting directly to the CEO overall day-to-day control of the office o full management of an office of 12 staff - clients service teams, strategic planner, 2 creative teams across advertising and communications, design and production teams, incl external suppliers and partners agencies. o senior strategic management role working with senior marketing resources client side in developing go-to-market communication and brand development solutions. o regional business demands including P&L control / billings. o actively involved agency side and client side in strategic planning & creative ideation across multichannel and digital/social media integrated end-to-end communication solutions. collaborate on implementing and delivering digital thought leadership within agency and clients o development and implementation of a new business strategy. Achievements:• Promoted to full Business Unit Director managing the Cape Town office of Grey South Africa.• Single handedly retained the Heineken account for the agency.• Managed and led the team that established Heineken as the no1 premium beer in South Africa, and the 9th largest market globally.• Launched the new Heineken Clear Plastic label regionally.• Achieved 3 “Global Best Practice” awards for Heineken.• Managed the establishment of Tanqueray Gin, talking it to the no1 position within 3 years.• Achieved a “Global Best Practice” on Tanqueray for the sampling kit.• Part of the team that re-launched Amstel regionally.• Significant new business win for the Cape Town office in the form of Big Concerts (South Africa's premier concert and event promoters).Clients: Heineken, Amstel, Diageo [Cpt Morgan Spiced Gold, Tanqueray Gin & Cpt Morgan Black Label] (FMCG & Retail), Big Concerts (Professional Services & Entertainment), Heineken International [Mutzig, Primus, Turbo King, Maltina] (FMCG & Retail)

Responsibilities:• Management of a client service team / coordination of relevant “brand teams” within the agency - managed portfolio consisting of four clients with 5 brands.• Integrated TTL account management: campaign development, TV, radio, print, press, activations in on and off trade, POS, design and branding, digital, experiential and sponsorships.• Day-to-day control of the primary client contacts• Client P&L control / invoicing/billing management• Development of new business opportunitiesAchievements:• Led the Team that launched the new Super 14 format in South Arica• Led the Team that created one of Vodacom’s most successful BTL sponsorship properties• Founding member of the digital development unit within the FCB SA Group to pioneer digital integration with all of FCB’s communication offerings.Clients: Vodafone (Consumer Goods & Sponsorships), Hunter’s Cider (FMCG), Dept of Transport/SAPIA (Government), Burchell Cider (FMCG), Spur Restaurant Group (Culinary & Entertainment).

Responsibilities:• Senior member of marketing unit primarily responsible for locating strategic opportunities & developing channels to create and grow brand exposure and business growth while developing a consumer database within the UK market. • ATL and BTL strategic campaign design and management, setting up and implementing these projects, while continuously analyzing and measuring campaign and project effectiveness.• Design and implementation of data acquisition campaigns to supplement establishment of the brand.• Coordination and communication with all other departments. Secondary responsibility for managing and developing client/supplier relationshipsAchievements:• Part of the Team that managed the sponsorship of the London MOBO Awards.• Lead on conceptualising and developing the Golf Sponsorship program.• Pioneered thinking towards using the mobile platform for gaming across the BelleRock portfolio.

Responsibilities:• Responsible for 3 global brands and 2 pan-European brands, involved in top-level client side strategy and planning, brand planning and management. • Managed creative and production teams• Involved in management of media planning and buying, and top-level management of print planning and buying• B2B supplier management; procurement & outsourcing management• Top-level management of agency and client budgetsAchievements:• Assisted in establishing a digital platform for 3M Healthcare's asthma product range enabling sharing of doctor specific and then doctor/patient information via web and interactive CD-Roms• Worked with the DOH and Taylor Whitmore PR on the launch of the Elder Person's Care Framework• Member of the team that worked on the global launch of Micardis (Boehringer Ingelheim)Clients: Boehringer Ingelheim, 3M Healthcare, GSK, Elan Pharma, Pharmacia, Pfizer, Alchemist Business Consultancy & Taylor Whitmore Public Relations.

Responsibilities:• Managed marketing strategy and brand development for the business.• Managed New Business responsibilities.• Developed channel marketing strategy.• Collaborated in digital / new media marketing, SEO / SEM and database marketing. Achievements:• Co-established netSubmissions as new business division• Promoted from Account Manager to Marketing Manager

Responsibilities:• Owner and Manager of agency.• Creative Direction.• New business.Achievements:• Over 4 years grew business to be in the employ of 4 people while growing client base from starting point of 1 client to boast a portfolio of 3 clients on monthly retainer and an additional 8 regular clients within 3 years.Small independent agency dealing predominately in communications and branding: ideation, conceptualization, brand origination, brand architectures, rejuvenation, logo development, corp ID’s, label and packaging design, POS, print design, book illustration, creative presentations and website design. ATL and BTL ideation and conceptualization for advertising, marketing and promotion, primarily within the automotive industry, hotel, sport and tourism markets. Clients: Grosvenor Auto – (Ford, Mazda) – Nissan Centre, Auto Italia – (Alfa Romeo), Bloomsbury Exotic Cars, Ashley’s Prestige Cars, Prime Invest Transport, Impressions Promotions, The Cape Manor Hotel, Drum Africa Travel & Tours, Sport ‘n Surf Sports Stores, Citadel Data Security, South African Bone Marrow Registry.