Independently Australian owned business, with no big tobacco links, focused on connecting adult Australian smokers with medical practitioners. Best & Well carries only therapeutic vaping products, with no nicotine product links to the recreational vaping space.

An independent Australian company, focused only on the therapeutic nicotine vaping space, with no links to the recreational nicotine space, either here in Australia or globally.Our nicotine vaping product, Wild by Instinct, is purposely built for the therapeutic nicotine vaping space, and we are proud to be the only precise dose nicotine vaping product in the Australian market.

An original leadership team member, post Imperials acquisition of blu from Lorrilard. Delivered a topline growth of $43.6mn over the first 3 years, in a highly dynamic and evolving electronic cigarette market. My greatest achievement was ensuring all sales & trade marketing employees fully understood the direction of the team, how it aligned to the overarching business objectives, ensuring a voice at the table and the agility of all team members to be able to make decisions to drive the… Show more An original leadership team member, post Imperials acquisition of blu from Lorrilard. Delivered a topline growth of $43.6mn over the first 3 years, in a highly dynamic and evolving electronic cigarette market. My greatest achievement was ensuring all sales & trade marketing employees fully understood the direction of the team, how it aligned to the overarching business objectives, ensuring a voice at the table and the agility of all team members to be able to make decisions to drive the collective business forward. Show less

Lead the successful construction and delivery of the Sales & Marketing functions for the newly created Imperial Tobacco Brands business (~$1bn operating profit), integrating Commonwealth Altadis (an Imperial Group Company) and Lorrilard Tobacco. Working closely with a talented executive level Sales & Marketing team, successfully launched the sales & marketing functions for a day 1 operation, leading to the successful delivery of the year 1 operating profit targets.

Responsible for the development and deployment of Sales & Trade Marketing program and toolkits for Imperials 163 trading markets. Designed, developed and deployed the current Imperials field force model that has been deployed to all 163 markets globally. Ran a global RFP process to understand the CRM platform to support the newly built field force model. To support the new Field Force model, built a new CRM platform (including an RFP process), with a deployment team of specialists to roll out… Show more Responsible for the development and deployment of Sales & Trade Marketing program and toolkits for Imperials 163 trading markets. Designed, developed and deployed the current Imperials field force model that has been deployed to all 163 markets globally. Ran a global RFP process to understand the CRM platform to support the newly built field force model. To support the new Field Force model, built a new CRM platform (including an RFP process), with a deployment team of specialists to roll out within Imperial markets. Designed and built a global trade marketing way of working and worked with markets with capability gaps in identified trade marketing areas, to lift in market capabilities to enhance insight gathering, strategic development, executional market plans and metrics to measure success. Led a team of global specialists to develop and deploy IMB’s plain packing strategy, which took Imperials market share from last pre-plain packaging to the current leader within the Australian market. Show less

Various executive roles across, Sales, Operations, Trade Marketing & Logistics, both locally in Australia & Global Head Office in the UK.Helped deliver the companies global CRM platform, Global HoReCa strategy and training, headed the companies plain packaging strategy as well as developed and mentored talent within the business.