Wayne Kidd Email & Phone Number

United States

*Managed $20,000 monthly budget for digital marketing campaigns at a global nonprofit, utilizing PPC averaging $10-12 per click to drive website traffic, enhance brand awareness, and boost donor registrations.*Utilized tools such as SEMrush and Google Search Console to elevate our site health rating from below 70% in March to an impressive 79-80% by May.*From January to April 2024, our Google CPC campaigns yielded over 3,573 registrations, boasting an impressive 9.49% registration rate—a significant improvement from the previous year's 5.95%.*Enhanced our organic traffic and keyword search performance. In May alone, we achieved a notable 5.83% increase in organic traffic and boosted our organic keyword search by an impressive 11%.

•Manage the company's website, ensuring that it is up-to-date and reflects the company's brand and messaging.•Develop and maintain design guidelines and style guides to ensure consistency across all digital products.•Conduct market research and analyze industry trends to stay ahead of the competition and identify new opportunities.•Develop and execute comprehensive marketing plans to drive revenue growth and increase brand awareness.•Coordinate with supply chain and sales teams to develop go-to-market strategies and product launch plans.• Led the product development team to define and execute product development plans and roadmaps.

Birmingham, Alabama, United States

*Successfully managed day-to-day campaign operations for Chevrolet, GMC, and Cadillac, skillfully overseeing a million-dollar ad budget across the Western and Northeast regions. Consistently drove impressive sales growth, contributing over 8% sales growth each month through strategic campaign management.*Employing a strategic approach, expertly identified target audiences, devised media campaigns, and conducted proficient rate negotiations to optimize effectiveness across prominent B2B platforms, including Disney, Fox, and Google.*Successfully led training programs for new hires while simultaneously managing a diverse portfolio of over 100 digital campaigns.

Birmingham, Alabama, United States

*Founded and operated a forward-thinking apparel company focused on catering to the millennial market, driven by the mission of continuous evolution. * Skillfully produced engaging video content for clients, leveraging diverse multimedia platforms to deliver impactful messages.* Manage account and client relationships, adeptly resolving conflicts and providing training for new hires to ensure a deep understanding of client management, company vision, and values. Skillfully handle operational tasks and engage in negotiations with potential investors.

Birmingham, Alabama, United States

*Led the development and execution of a comprehensive go-to-market strategy, successfully establishing and strengthening brand awareness across both brick-and-mortar and online e-commerce channels.* Demonstrated expertise as a merchandise buyer, engaging with vendors and making informed purchasing decisions to optimize product assortment. *Assisted in the seamless day-to-day operations of a retail store, showcasing strong organizational skills and attention to detail.

Birmingham, Alabama, United States

*As a manager, effectively supervised operations across four different locations, ensuring seamless coordination and achieving outstanding results.* Spearheaded collaborative efforts with management to successfully implement and oversee monthly communication strategies for internal communication initiatives, resulting in improved team cohesion and enhanced organizational alignment.* Demonstrated strong analytical skills by collecting, analyzing, and summarizing sales data and customer insights, enabling proactive decision-making and anticipating customer demands effectively.*Fostered cross-functional collaboration by working closely with internal departments to provide consultation and effective management of social media strategies.*Led sales growth initiatives through strategic planning and innovative tactics, resulting in a remarkable transition from six-figure to seven-figure valuations for each store.