Wayne Lin Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

A member of the TELUS mobile devices team responsible for device selection, strategic partnership development, vendor management and contract negotiation.

Toronto, Canada Area

• A member of the loyalty and retention marketing team responsible for creating base management strategies with the intent of minimizing churn and growing revenue.
• Developed and executed targeted marketing campaigns to 3.5 million postpaid wireless subscribers (campaign mediums include email, SMS, direct mail, digital and outbound) which drove the renewal of churn risk customers
• Created and launched Apple & Samsung retention campaigns yielding $1.4M vendor funding for TELUS and… Show more A member of the loyalty and retention marketing team responsible for creating base management strategies.
• Created and launched Apple & Samsung retention campaigns yielding $1.4M vendor funding for TELUS and positive churn benefits for the OEMs
• Tested and deployed device subsidy alternate renewal offers e.g. bonus data offer; conserved ~$500k in retention spend for 2016
• Participated in development of churn risk modeling for campaigns (~$2.1M savings annualized) Show less

• Develop and launch marketing campaigns targeted to a customer base of 1.5 million subscribers.
• Forecast monthly deactivation volumes for finance and senior leadership team.
• Provide churn / deactivation assumptions for programs generating $600K in life time value revenue.
• Create and analyze customer data to predict usage trends and assess competitive environment.
• Complete and present a business review for VP of Prepaid Marketing and SVP of Consumer Marketing.

• Coordinated with operations, IT, sales, and e-commerce to launch prepaid devices nationally resulting in 10K activations in 2011.
• Maintained and streamlined business dashboards used at an executive level.
• Performed ad hoc data analysis pertaining to prepaid activations for VP of prepaid marketing.
• Served as prepaid project prime for national projects such as handset trade in program “FidoTRADE”.

• Developed, cleansed and managed data pertaining to store sales and operations on a national level. E.g. associate productivity, store sales, merchandise detail.
• In partnership with IT and end users built, tested and delivered store / employee specific reports.
• In partnership with finance developed an excel solution to manage payroll expenses to budget within 9 stores.
• Assisted director of store ops and corporate human resources with right sizing company organizational… Show more
• Assisted director of store ops and corporate human resources with right sizing company organizational structure.
• Constructed and maintained critical path for large projects e.g. opening of the new Calgary flagship store. Show less

• Managed price changes, price ticket distribution and facilitated company markdown process.
• Generated reports pertaining to sales, aging inventory, and sell through for buyers, divisional planning managers, and vice presidents.
• Utilized a data warehouse to create reports specific to event tracking, inventory management, and advertising quantities.

Master Of Business Administration (Mba)

B.Comm, Information Technology

Education record