Wayne Lo Email & Phone Number

Ottawa, Ontario, Ca

Leading a dynamic team of developers, contractors, and multi-agency resources to turn our corporate website into a successful lead-generation channel while providing web support & expertise to other marketing teams in their goals. Also worked closely with our SEO manager to evaluate Organic traffic growth opportunities and deliver on technical SEO improvements.Through strategic planning, execution, and effective team leadership, drove significant improvements in web performance, user engagement, and lead generation across the Assent website. Notable highlights include:- Development of new Information Architecture (IA) framework to provide a seamless customer user journey on our website.- Implemented monday.com structure to manage resources & workload on hundreds of tickets a quarter- Handled digital tool evaluations, implementation and contract discussions on vendors such as VWO, Drift, and Pantheon.- Created a full funnel reporting methodology to review monthly performance, integrating Google Analytics user data and Salesforce data to track overall website performance in correlation with lead-gen performance.- Developed A/B testing program that, over the course of a year, improved our Organic site-wide conversion rate by 47%.- Planned & executed a multi-program CRO plan that boosted our website Organic MQL generation by 14.5% in 2023 compared to 2022.- Took on an abandoned Drift Chatbot program, launching new playbooks that our increased our chatbot MQLs by 362% quarter over quarter.

Ottawa, Ontario, Ca

My role as a web developer on Assent’s marketing team, was to help elevate our digital marketing efforts in the promotion and growth of our organization. My contributions include creating unique and creative animated websites for promotional events, developing custom WordPress plugins and producing editable landing page templates for CRM’s like HubSpot, Marketo & Pardot to promote conversion goals. Additionally, I offer expertise in server-side support (security, URL rewrites & redirects); SEO recommendations & strategy implementation; diagnoses & fixes of Moz Pro issues, and analytics support with Google Analytics, Google Tag Manager and Google Optimize.I value good team dynamics and I’m exceptionally proud to be a part of my team, which won a Best Ottawa Business Award (BOBs) in 2018 for best marketing performance.

Occasionally freelanced for clients to design & develop websites & webpages. Also took on small projects to enhance existing websites with additional functionality and updates to improve user experience & conversion rate optimization.

Waterloo, Ontario, Ca

Led a team of Border Compliance Analysts in assisting logistic clients with facilitating cross-border customs declarations. During my time in this role, I developed excellent skills in communication, quick critical thinking, and time management. I also learned how to lead & work with teams as well as provide coaching and constructive feedback to direct reports. Utilized Microsoft office applications such as Word, Excel and Outlook on a daily basis and became proficient in using spreadsheets to create formulas, macros and pivot tables.