Wayne Luethmers Email & Phone Number

Saint Paul, Mn, Us

Focus on ABM technology

Eagan, Mn

* Product Owner for CDP (Customer Data Platform) for Enterprise data segmentation and marketing campaign activation into a single execution engine with Eloqua. * Product Owner for Hive9 connecting marketing campaign programs, strategy, and tactics to Salesforce allowing campaign attribution tracking and ROI measurement. * Product Owner for 6sense intent signal provider allowing website traffic monitoring and analysis that is feed into the CDP to target customers showing intent to buy our products. * MarTech Lead and Project Manager for Change Management around migration needs as new Thomson Reuters acquisitions are integrated into current MarTech Stack. Weekly report out to Thomson Reuters leadership on timeline and overall project status * Managed Scrum Master and team of developers to process and consolidate different data sources feeding the CDP to Unify at the Account and Contact level to identify products purchased to assist self-serve marketing segmentation activity. * Manage requirements gathering for products supported driving current and ongoing needs of our marketing operations and demand generation team.

Eagan, Minnesota, United States

* Create, document, review, and implement business and marketing process models* Manage major system initiative projects, drive the requirements gathering process, develop testing plans for system enhancements, conduct testing, communicate project status, and execute implementation plans.

Eagan Minnesota

 Partnered with programming staff using Agile and Scrum principals in prioritization of two-week iteration schedule, balancing work load against business needs and development availability. Managed user access, developing password issuance program for 50,000 new users which reduced setup from 60 days to minutes and organized quarterly user integrity reviews. Partner with loyalty firm to manage a $2.5 million P&L student loyalty program (WestlawRewards). Business lead for marketing research activities conducted. Promoted greater understanding of how business systems and processes work through creation of various Visio process flow diagrams and end-user documentation, enhancing user utilization of systems. Oversaw sunset of old online platform migrating users to new platform, generating new registration credentials for 250K users. Developed training program for Reference Attorneys, Customer Technical Support, and field personnel on new releases, product enhancements, and future development planning, allowing strong understanding when assisting customer requests. Designed, managed, and assisted in analysis of 56K database records migrated from platform to platform, documenting automated redirect index and correcting over 11K missing redirects. Project used to secure $20M customer renewal. Completed monthly and ad hoc reporting and analysis utilizing SAP, Business Objects, and SQL Report Builder, allowing trend analysis and process status updates on segment initiatives.  Created and implemented low cost hiring and onboarding for 600-student representative program, creating automated reporting structure for time input and budget analysis consistently at or below assigned budget.

Managed Operation and Technical environment for 234 law schools including customer access issues, product presentations, equipment upgrades, and product development. Directed $3.5M Remote Print Program covering 700 printers with year-over-year usage increase of 24%, developing asset management program which tracked all hardware including maintenance performed for end-of-life analysis. Achieved 20% reduction against department budget by streamlining vendor processes for printer and computer repairs, maintaining 99.6% adherence to 9x5 next day fix it criteria. Managed program vendors, including contract renewals on S.O.W. including printers, maintenance, toner, paper inventory, and onsite maintenance, maintaining 9x5 next day break fix on all equipment and deliveries. Facilitated communication between web site users (chiefly law school faculty and students) and internal programming staff resolving ongoing issues and improving system processes.  Developed and implemented Intranet database which organized customer information for Account Managers including contacts, equipment tracking, and resource usage.

Phoenix, Arizona Area

Consulted with customers on automation requests in connecting to online Westlaw content with new technologies.

Master Of Business Administration (M.B.A.), Project Management, 4.0

Online MBA program scheduled for 24 months able to complete the full two year program in 10 months and maintained a 4.0 GPA.

Bachelor’S Degree, Finance Major, Economic Minor

Activities and Societies: Active in Intramural sports