• Understand and implement Corporate/ Divisional/ Department Business Plans for CWP Equipment.• Support all efforts of the Sales force to achieve goals, specifically CWP PINS.• Work closely with all employees/groups/departments to help achieve mutual success.• Work closely with Asset Manager, Rental Division and Marketing Department to determine which Rental fleet and CWP fleet is available for rent or sale.• Maintain daily involvement with inside and outside Sales staff including training on any operational and sales issues.• Review and monitor Sales persons activities/opportunities.• Focus on providing a high level of both internal and external Customer Satisfaction.• Develop close working relationships with all John Deere Reps.• Perform all endeavors with the highest degree of professionalism, setting an example for all to follow. Manage by utilizing our Core Values.• Develop CWP Machine Target Pricing Guidelines.• Help determine Machine Order Configurations and present and future Inventory Levels for CWP Equipment.• Assist in and/or provide guidance for Salespeople on individual Sale transactions.• Promote the professional development of Salesperson skills and Performance levels.• Develop database of customers, companies, competition and project information.• Work with Marketing Department to stay informed of market conditions, competive information and customer needs.• Analyze the local CWP market and respond appropriately to changes in competitive offerings, market conditions and growth opportunities.• Keep Sales force informed of new products or updates to CWP equipment.• Keep current on all John Deere National Programs and financial programs relating to CWP Equipment.• Assist in formatting and conducting of regularly scheduled Sales Meetings.• Aid other functional areas of the Division or Corporation in promoting products and services to all customers.

• Understand and implement Corporate/ Divisional/ Department Business Plans for BCP Equipment.• Support all efforts of the Sales force to achieve goals, specifically BCP PINS.• Work closely with all employees/groups/departments to help achieve mutual success.• Work closely with Asset Manager, Rental Division and Marketing Department to determine which Rental fleet and BCP fleet is available for rent or sale.• Maintain daily involvement with inside and outside Sales staff including training on any operational and sales issues.• Review and monitor Sales persons activities/opportunities in Sales Link.• Focus on providing a high level of both internal and external Customer Satisfaction.• Develop close working relationships with all Caterpillar District Office Reps and Caterpillar contacts.• Perform all endeavors with the highest degree of professionalism, setting an example for all to follow. Manage by utilizing our Core Values.• Develop BCP Machine Target Pricing Guidelines.• Help determine Machine Order Configurations and present and future Inventory Levels for BCP Equipment.• Assist in and/or provide guidance for Salespeople on individual Sale transactions.• Promote the professional development of Salesperson skills and Performance levels.• Develop database of customers, companies, competition and project information.• Work with Marketing Department to stay informed of market conditions, competive information and customer needs.• Analyze the local BCP market and respond appropriately to changes in competitive offerings, market conditions and growth opportunities.• Keep Sales force informed of new products or updates to BCP equipment.• Keep current on all Caterpillar National Programs and financial programs relating to BCP Equipment.• Assist in formatting and conducting of regularly scheduled Sales Meetings.• Aid other functional areas of the Division or Corporation in promoting products and services to all customers.