Director level member of the Global Shopper Marketing team which helps deliver an enjoyable and engaging retail experience for shoppers.Worked in partnership with local market teams and key retail partners to drive brand awareness, preference and sales through in-store retail solutions. Solutions based on shopper and brand insights in tandem with commercial considerations to produce ROI models which deliver a win / win for both Retailers and Colart.Areas of responsibility included the planning, budgeting, development, purchasing and production of Point of Sale, Merchandising and racking systems for Colart Brands.Over the course of 4 years started and helped to build the Retail team from the ground up within Colart. Worked in partnership with key stakeholders across the business to develop a more shopper focused retail approach for Colart brands.

Liaise across all business functions to build, plan and manage a rolling Multiformat / Multi Channel Marketing and Commercial plan for Tesco shoppers.Detailing and clash management of activity up to one year ahead of current date that shapes & informs marketing and communication priorities for the UK business.

Planning and managing Tesco’s in-store communications requirements across the businesses in both UK & Ireland.This required liaising internally across departments as well as managing external partners such as creative agencies, print suppliers and logistics.Facilitating budget management for both UK & Irish requirements.Communications to stores on best in class display and practice.Reviewing of campaigns to measure success of activity in the market.

Campaign management of in store communications.Creating excitement, trial and purchase via Point of Sale materials.Writing of creative briefs for creative agencies, managing of print partners and logistics teams from concept to deliveryPresentation of campaign plans to senior stakeholders and directors. Setting up ways of working processes between Tesco Dublin and Tesco UK offices.