Wayne Mitchel Email & Phone Number

Denver, Co, Us

Denver, Co, Us

Palo Alto, California, Us

At Wurl, a subsidiary of AppLovin (NASDAQ: APP), I collaborated closely with product management, engineering, business leads, sales, and marketing communications to develop impactful product positioning and messaging. I was instrumental in the launch of BrandDiscovery, an innovative solution that leverages AI and data-driven insights to connect advertisers with their ideal audiences across streaming platforms. This role also required integrating messaging from AppLovin's advanced advertising tools and products into Wurl’s capabilities, ensuring a cohesive and unified brand narrative.By ensuring strategic alignment among cross-functional teams, I supported seamless market readiness and execution. As a thought leader, I created educational content, developed sales enablement tools, showcased client success stories, and crafted marketing plans and newsletters designed to drive customer acquisition and retention. This holistic approach ensured that we addressed customer needs and market demands effectively and proactively.

El Segundo, Ca, Us

I developed product marketing strategies for satellite and internet television services, focusing on driving customer acquisition through targeted campaigns. Collaborating with cross-functional teams, I created messaging and go-to-market plans that leveraged audience insights to enhance customer engagement, reduce churn, and improve brand and pricing awareness.

New York, New York, Us

In my time here, I was instrumental in formulating dynamic marketing strategies and crafting creative briefs tailored for both paid and organic media channels, spanning e-mail, digital, social, and device platforms. I delved into thorough research to inform teams on audience strategy, identifying key targeting opportunities for impactful campaigns. Additionally, I actively conducted A/B testing on e-mail and paid media, meticulously optimizing creatives and messaging. This strategic approach ensured our advertising efforts were not only efficient but also highly effective, resonating with our target audiences and drove successful outcomes.Below listed are some of my achievements:• Steered brand and content marketing initiatives for WWE and sports, including Motorsports, Big Ten athletics, Notre Dame athletics, Rugby World Cup, college basketball, boxing, and more on Peacock to achieve remarkable growth of over 200% YoY in paid subscribers, while concurrently minimizing churn.• Launched promotional events, such as Black Friday and WrestleMania 38 offers, resulting in 20% surge in paid subscriptions and reduced churn.• Built and executed full funnel and omnichannel campaigns to acquire and retain WWE subscribers, resulting in 3x growth of WWE user base on Peacock.• Collaborated in cross-marketing efforts across NBCU, while partnering with talents and associates to amplify content promotion, fostering increased awareness and engagement.• Implemented live content merchandising and on-platform strategies to boost in-app engagement and enhance viewership affinity.• Managed and mentored NBC Page interns.After an incredibly rewarding experience I, along with many others, was impacted by a reduction in force.

Englewood, Co, Us

In my capacity, I had the opportunity to establish and lead the sports marketing team at Sling, where I provided oversight for two direct reports. A key aspect of my role involved developing a comprehensive brand strategy for live tune-in content and product launches/initiatives, strategically disseminating it across internal and external channels. One of my notable achievements was pioneering the inaugural co-marketed sports campaign for Sling, which included broadcasting on TV and OTT platforms, among other channels. This venture not only showcased my strategic vision but also played a pivotal role in enhancing Sling's presence and engagement in the sports marketing landscape.Here are some of my potential workings in this job:• Led first co-marketed national brand campaign for Sling, while working with ESPN to launch our "Watch College Football on ESPN with Sling" campaign utilizing ESPN personality, Rece Davis.• Spearheaded the marketing strategy for the launch of the Barstool Channel, marking it as the first exclusive channel on Sling.• Pivoted from March Madness to a new campaign/content strategy, refunding or reducing subscription costs for users, and reduced projected churn by 50% amid the COVID-19 pandemic.

Englewood, Co, Us

In my role as a Senior Brand Marketing Lead, I played a pivotal role in shaping strategy through creative briefs, leading the initiation of top tentpole campaigns that garnered hundreds of thousands of activations. Leveraging my content marketing expertise, I crafted compelling blogs, scripts, and general copy for diverse marketing strategies. Serving as the brand liaison, I fostered collaboration with programming partners, product, digital, device, and lifecycle marketing teams to ensure a unified and cohesive brand message. This holistic approach not only contributed to the success of individual campaigns but also strengthened the overall brand identity and resonance in the market.Following were my pivotal duties in this role:• Drove all brand marketing strategies for sports content, the primary activation driver for Sling.• Introduced inaugural sports-related offer in collaboration with product, legal, and engineering teams, yielding thousands of activations and enhancing Lifetime Value.• Led product marketing efforts for the launch of Sling's cloud DVR, achieving a 5% improvement in churn rates.

Englewood, Co, Us

• Inform strategy through creative briefs and launch top tentpole sports and entertainment campaigns leading to hundreds of thousands of activations• Review all brand-related content before going into market• Brand marketing liaison between programming partners, product, digital media, device marketing, and lifecycle marketing to ensure a consistent brand message.• Headed national brand campaigns in collaboration with major programmers and Hollywood stars, such as SNL alum Maya Rudolph, effectively amplifying brand awareness and recognition, establishing as Sling's most efficient campaigns to date.

Englewood, Co, Us

In my time here, I spearheaded the implementation of highly effective audience segmentation, lookalike, and optimization strategies in both display and social channels. Leveraging a combination of first and third-party data, these initiatives not only targeted the right audience but also significantly improved engagement. The results spoke for themselves, with a notable achievement of halving acquisition costs and more than doubling the subscriber base. This strategic approach not only showcased my proficiency in data-driven marketing but also played a pivotal role in the substantial growth and success of our subscriber base.Below listed were my key accomplishments:• Achieved a significant increase in Sling's subscriber base, surpassing 2M from the initial 700,000 upon joining Sling.• Strategized the win-back and inquiry non-buyer digital media approach, resulting in the addition of tens of thousands of subscribers.

New York, Ny, Us

Doubled video spend on the MediaMath platform by identifying and rectifying a bidding algorithm error, cultivated strategic partnerships contributing millions in spend, and served as the primary liaison for internal teams, addressing campaign challenges and negotiating private deal rates.

New York, Ny, Us

Spearheaded brand strategy for diverse industry clients and orchestrated the integration of campaign analytics, assets, and third-party tracking for interactive video campaigns.

Negotiated with local affiliates to guarantee accurate and timely placement of digital and broadcast advertisements.

Us

• Collaborated with players, coaches, trainers, grounds, and operations to properly prepare the locker rooms, practices and game days during training camp and regular season.• Assisted in pre-draft preparations and notified the head trainer of any serious medical issues for prospects.• Trained incoming interns.