Strategic Sales and Marketing responsibilities for MRO and STAFDA account; W.W. Grainger, Fastenal, MSC, McMaster Carr, Interline, Uline, HD Supply, Ram Tool, United Rental and other accounts. Product categories included Wire and Cable items, Electrician Hand Tools, Testers, Equipment, Extension Cords, GFCI's, Worklights, Task Lights, Security Lights, Timers and Surge and Strip products.

Sales and Marketing responsibilities for Lowe's Home Improvement, Menards and other retailers for the newly formed Assembled Products Division at Southwire Company. Products included Electrician Hand Tools, Testers, Equipment as well as all legacy Coleman Cable products such as Extension Cords, GFCI's, Worklights, Task Lights, Security Lights, Timers and Surge and Strip products.

Responsible for establishing and developing sales and marketing for the following major accounts: The Home Depot, Wal-Mart, Costco, Sams Club and other channels such us the office supply, food/drug and electronics. Further duties entail managing the entire demands of the territory including working with several Manufacturer Representative Agencies, market pricing implementations, product selection, product training, promotions, sales presentation preparation and execution as well as attending National Hardware Shows and customer trade shows.

Responsible for establishing and developing sales and marketing for the following major accounts: Lowe’s Home Improvement, Menards, Do It Best, Ace Hardware, True Value Corporation, W.W. Grainger, Northern Tool + Equipment, Mid-States Distributing, Distribution America Distributors and other channels such us the camping/RV, marine, automotive and electronics. Further duties entail managing the entire demands of the territory including working with several Manufacturer Representative Agencies, market pricing implementations, product selection, product training, promotions, sales presentation preparation and execution as well as attending and coordinating National Hardware Shows and customer trade shows.

Responsible for increasing the sales and marketing visibility for a $29.5 million sales territory of electrical hand tools and other related products to Retail and Broad-Line Suppliers. Customers include: Lowe’s Home Improvement, Ace Hardware, True Value Corporation, Do It Best, W.W. Grainger, MSC Supply, McMaster Carr and other accounts. Additional duties managing the entire demands of the territory including working with several Manufacturer Representative Agencies, market pricing implementations, product selection, product training, promotions, sales presentation preparation and execution as well as attending and coordinating customer trade shows.

Responsibilities included increasing sales of electrical tools, testers, fish tapes, conduit benders, wire connectors, terminals, cable ties and other related products to Retail DIY customers; Lowe’s Home Improvement, Menards, Ace Hardware, TruServ Corp, Do It Best, and other accounts.