Having loved working with Propercorn for the last 1.5 years as well as some other ’start-up’ brands it seems the perfect time for me to take all my years’ of experience across FMCG & SME and start to freelance.

Propercorn launched as a ‘start-up’ 7 years ago and has now become one of the fastest SME businesses in Europe and No.1 Premium popcorn brand in the UK. It is sold in over 8 countries and managed by a team of 35.• Leadership of the nine-strong Marketing team responsible for in-house design, in-house PR, customer service, Marketing & Trade Marketing covering GB and the rest of Europe• Active role on the Leadership team and Board, responsible for developing and delivering a winning strategy that has led Propercorn to become No.1 premium popcorn brand (+35% value growth year on year, Sept 18)• Delivered a comprehensive brand evaluation and implemented a new Marketing strategy, fully modelled and budgeted, aimed at driving recruitment (penetration doubled in a year)• Implemented full year brand activation with new pack design, launch of Kids range, launch of chocolate flavour, 6-month partnership with ESI media (Evening Standard & Independent online), supported with ‘always-on’ social, influencer and PR• Conducted a review of roles and responsibilities and implemented a team restructure to ensure more effective running of the team and delivery within the wider business, bringing greater clarity and engagement within each person’s role • Led all consumer insights and research to create a 2-3 year innovation pipeline, fully validated through concept development and both qualitative and quantitative research

• Leadership of Adult Sparkling brand portfolio: Schweppes in GB and Finley in France and Belgium, worth £400m retail sales per annum • Development of long range portfolio strategy spearheaded with a pack and product innovation pipeline • Delivery of Schweppes relaunch plans: including a global Schweppes campaign (TV, Outdoor and Digital) and development of new premium bottle and pack design• Development and implementation of annual Schweppes & Finley brand plans with local markets in Europe• Management of central Adult Sparkling team with direct reports in GB, France and Germany

• Central brand leadership of Schweppes renovation in GB and launch of new Adult Sparkling brand, FINLEY, in FR and BEL• Led concept, pack and product development of FINLEY based on solid consumer insights, market analysis and research, culminating in launch of x3 flavours, x3 formats across x2 markets • Development of new visual identity for Schweppes and launch of sub-range: sparkling juice drinks in retail• Delivery of new brand architecture & core creative ideas respectively for both brands: comprising of TV commercials, outdoor & print, digital assets, supported with a media connection plans

• Development of new creative positioning for Powerade, requiring leadership of cross-functional team including creative agency, digital agency, connection planning agency & local market BMs to foster collaboration, drive momentum and ensure consistency of delivery across all consumer touch-points• Delivery of a new creative campaign comprising TVC, print, OOH and digital for implementation across multiple European markets – underpinned with a strong connection plan • Delivery of x3 sports asset films (featuring Olympians Jessica Ennis, Teddy Riner as well as Juventus Football club) to drive consumer engagement online• Leadership of Powerade Innovation strategy & implementation across EUG – identifying and developing short to medium term opportunities to drive brand recruitment and sports credibility• Development & launch of Global Powerade Pro range for 2012 Olympics – managing a cross functional team of 25: external stakeholders & sports governing bodies across multiple markets globally

• Management of £30m UK Ice Cream business, across 5 brands, reporting directly to MARS UK Board of Directors• Leadership of 6 (direct and indirect reports) across all principal business functions (sales, supply, finance and Marketing)• Development and delivery of medium term growth strategy, based on detailed financial, consumer, market and trade analysis: looking at all areas of impact to the P&L in order to improve business shape

• Creative development from brief, through ideation and refinement through to execution across all media (TV ads, Sponsorship, radio, press, online and PR) and packaging design • Development of Innovation strategy across the ‘bite-size’ chocolate portfolio, targeted to deliver £20m annually through NPD – to address the short and long term market trends and business challenges

• Leadership of Snickers’ media strategy: identifying and managing media activation to optimise Mr T as brand asset across the ‘best’ target consumer touch-points (on-pack, radio, online and PR)• Creative development of Milky Way brand by leveraging on-pack product claims (no artificials), whilst ensuring adherence to latest legal rules on ingredient claims and Ofcom rules regarding advertising to children

• Portfolio management that delivered increased level of profitability, across 25 products – by optimising range by identifying cost efficiencies with co-manufacturers as well as maximise sales revenue through range competitiveness – delivering NPD as well as product and range renovation (e.g. Galaxy Easter range)