Business Development Director ● Category Marketing Director ● General Manager
Macquarie Park, New South Wales, Au
Business Development Director 2011 - 2014▷ Managing ANZ non-branded P&L and budget, building on existing capability and expanding product offerings and new product development across new markets and channels.▷ Delivered incremental profitable sales growth of private label products across biscuit, dressings and mayonnaise, frozen pastry, flour, cake mix, cooking oils and sweet bake categories.▷ Led business and site presentations, the data room and negotiations for the successful divestments of the Copperpot Dips and Paradise Biscuit businesses.Category Marketing Director 2010 - 2011▷ Leading the Marketing and Category Activation teams, successfully extended the White Wings brand into the Sweet Biscuits category with an innovative range of biscuits based on a "Homestyle Generosity" platform.▷ Oversee and manage the In Home Baking and Snacking categories, ensuring continued product development, delivering required profit margins, marketing and brand activation, category planning, customer development and capital allocation.General Manager 2008 - 2010▷ Leading a team of 300+ employees in the NZ Meats Division▷ In conjunction with the Corporate Strategy Office, led the business review for divestment and industry consolidation.▷ Negotiated to outsource and contract pack manufacture of the continental meats portfolio.▷ Led EBA Agreements for the Frankton and Longburn sites▷ Attained significant improvement in Food Safety compliance through the NZFSA PBV Audits and the WQA and QSR accreditations.