Oversee performance marketing for Cannondale globally, including paid media, search, social and marketing analytics.

Digital marketing leader for Cannondale North America. Our team is responsible for digital campaigns, email, retailer support, and digital projects. We recently launched and continue to build Cannondale's DTC e-commerce and 'Buy Online, Pick Up In-Store' channels.

Starting as a project amongst friends, Common Grounds is an organic coffee body scrub made using sustainably sourced coffee beans. Sold online, through physical stockists and Amazon.- Build and maintain Shopify website.- Graphic design including product packaging and marketing collateral.- Supply chain management and product development.- Production and quality control.- Conduct research on customer and marketplace.- Create decks for investors, stockists and partners.- Managing social media accounts and paid social advertising.

Stretch*d is a one-on-one assisted stretching and recovery space, with locations in New York City. As the company's first corporate hire, my role was created to build and position the Stretch*d brand, grow demand for services, and create a platform of marketing infrastructure.- Creating and executing annual marketing plan and promotional calendar- Branding, creative direction and graphic design- End-to-end production of campaigns from ideation, through copy, design and deployment across platforms- Reporting, analysis and communication of key marketing and business intelligence- Email marketing campaigns and lifecycle marketing automations- Management and growth of Instagram & Facebook- Management of paid search and paid social advertising- Website management and development roadmap- Content strategy and execution across channels- Coordinating events and strategic partnerships

Online retailer of high end bikes with locations in Brooklyn and Northern California. Reporting to CEO, working with web developer and copywriter, and managing digital agency partnerships.- Plan and execute marketing calendar including - developing campaign ideas, advertising, budget allocation and creative execution.- Report on key business metrics to analyze channel performance and guide strategic decision making.- Create content and manage email marketing and social media platforms. - Manage paid search, SEO and conversion rate optimization programs.- Improved paid search return on ad spend from 1.5x to 14x.- Improved Facebook & Instagram return on ad spend from 2x to 12x.- Improved e-commerce conversion rate by 45%.- Grew revenue from email campaigns by 60%.- Grew contactable email database by 25%.- Grew Instagram followers organically by 30%.- Grew traffic from Facebook by 40%.- Improved organic rankings for key search queries

Australia’s largest bicycle retailer with 45 stores nationwide. Part of Flight Centre Travel Group (FCTG), 99 Bikes is tracking for public float in 2020. Joined the company at store #5, reporting to CEO as part of senior leadership team. -Develop brand marketing strategy, identify departmental goals, track KPIs and report on results.- Allocation and optimization of national marketing budget.- Creative direction and brand management - including development of tone and visual guidelines.- Nationwide execution of integrated marketing campaigns across digital, TV, radio, outdoor and in-store. - Select and manage external partners including paid search, SEO, conversion rate optimization, media and creative agencies.- Ongoing management of website, and development roadmap.- Email marketing program - including database growth, campaign strategy and segmentation.- 3 x qualified for FCTG Global Gathering. Requires exceeding an annual stretch target, aimed to reward the top 10% of performers in FCTG worldwide.- Promoted to head of e-commerce within first 12 months.- $116,000 profit turnaround for e-commerce business in first year of leadership.- Customer acquisition strategy fuelled growth from 5 stores to 40 - at the same time delivering five consecutive years of reducing cost of acquisition.- Conceptualized and implemented ‘click & collect’ and ‘ship from store’ across national retail network. Now key sales channels contributing over 10% of company revenue.- Key role in the conception, launch and ongoing development of ‘Club 99’ - a loyalty program with 250,000 members.- Developed and iterated an SEO program that sees 99 Bikes completely dominant organic search results in their industry.- Made social impact part of company culture by creating profit-driving marketing campaigns with charitable outcomes. ‘Travel with Purpose’ (over $10k donated by customers to Qhubeka) and ‘Upcycle’ (hundreds of bikes donated by customers to ‘Bikes 4 Life’).

New Zealand based gourmet pizza chain with 70+ stores internationally.- Opened business aged 22, worked in business up to 4 nights per week in addition to marketing role at 99 Bikes. - Appointed Marketing Manager for Hell Pizza network of 10 stores.- Launched ‘Drake’s Pizzeria’ - a brand utilizing the Hell Pizza kitchen and staff, only available for delivery through ordering sites such as Seamless. The first business of this model in Australia, it provided a 30% revenue increase, with better use of operational capacity and limited capital outlay.- General management of store including finances, hiring, rostering, supply chain management and local marketing. - Daily food service operations and managing a team of up to 15 staff.

Dealer of Navman Wireless Fleet Management systems. GPS tracking, communication and navigation software for businesses with vehicles in the field, such as contractors and transport companies. - Create marketing and sales tools such as brochures and case studies. - Create branded collateral such shirts and signage.- Manage content on website.- Network and develop industry partnerships.- Organise and attend events and conferences.- Sales prospecting and appointment scheduling.- Face to face sales meetings including product demonstration and contract negotiation.- Ongoing account management - including personnel training and customer success.