Head up the Gauteng Franchise division whereby I’m responsible for the overall Sales / Marketing management and operation of the franchise system. My main responsibilities are to drive sales strategies for growth projections along with designing marketing plans with suppliers to assist in promoting brands and increasing sales. Additional responsibilities include developing and growing the Ultra Brand.

I head up a liquor division whereby I’m responsible for Key Accounting, Commercials and Logistics, New Principles, Sales Reps and lastly Marketing Strategies. Indirect I also look after the third-party field sales and merchandising agents across various Channel.

I lead a National Sales force for Heineken in the South African townships to improve competitive advantage. I managed sales, marketing and merchandising specialist to maximise retail sales opportunities.The team consist of 192 sales people comprising of Regional Sales Managers, Area Sales Managers, Field Managers and Beer Sales Specialists (Reps).

I Managed a team of 12 direct staff inclusive of sales reps, merchandisers, and Point-of-Sale warehouse controller. Also 160 indirect sales and marketing field staff through third party agency in grocer channel.• Directly responsible to grow share on shelf and regain lost share. Contributing to the successful achievement of the company’s KPI’s and values by professionally selling current products.• To bring to life all marketing brand plans according to customer needs and to work… Show more I Managed a team of 12 direct staff inclusive of sales reps, merchandisers, and Point-of-Sale warehouse controller. Also 160 indirect sales and marketing field staff through third party agency in grocer channel.• Directly responsible to grow share on shelf and regain lost share. Contributing to the successful achievement of the company’s KPI’s and values by professionally selling current products.• To bring to life all marketing brand plans according to customer needs and to work closely with the wider business as well as external business partners. • Motivate and develop the team to strive for continuous improvement by training staff and including training plans.• Directly manage accounts and customer relationships to achieve volume, value, and profit targets through existing and new business. • Monitoring and analyzing facts on current market trends (AC Nielsen) as well as competitor activities. Show less

In this role I reported to the Sales Director and supervised a team of 7 direct staff inclusive of sales representatives and merchandisers. I also performed the duties of Key Account Manager to 6 “route to market partners” in the region and channels.• Developed and implemented a commercial business plan for the region along with sales strategies for different on-trade channels.• Creating a route-to-market strategy with strategic partners to the On-Trade (B2B)• Managed costs… Show more In this role I reported to the Sales Director and supervised a team of 7 direct staff inclusive of sales representatives and merchandisers. I also performed the duties of Key Account Manager to 6 “route to market partners” in the region and channels.• Developed and implemented a commercial business plan for the region along with sales strategies for different on-trade channels.• Creating a route-to-market strategy with strategic partners to the On-Trade (B2B)• Managed costs against approved budget.• Negotiate trading terms, listing of products annual marketing spend and cycle deals with all Key Account customers.• Ensure excellence in-store execution of as per agreed trade agreement and Key account plans. Show less

In this role I reported to the Sales Director and oversaw 14 Key Accounts consisting of National Grocers, Independent Wholesalers and National On-Trade Key accounts. • National Grocers, Shoprite Checkers, OK, Spar and Game, • National Wholesalers, Masscash• Independent Wholesalers (RTM), Johnny’s, Distriliq, Big Daddies and Prestons. • National On-Trade Key Accounts, Protea Hotel Group, Southern Sun “Tsogo Sun” and Newscafe, FTV and Rhapsody’s.Responsibilities:• I… Show more In this role I reported to the Sales Director and oversaw 14 Key Accounts consisting of National Grocers, Independent Wholesalers and National On-Trade Key accounts. • National Grocers, Shoprite Checkers, OK, Spar and Game, • National Wholesalers, Masscash• Independent Wholesalers (RTM), Johnny’s, Distriliq, Big Daddies and Prestons. • National On-Trade Key Accounts, Protea Hotel Group, Southern Sun “Tsogo Sun” and Newscafe, FTV and Rhapsody’s.Responsibilities:• I negotiated and signed off Regional and National trade agreements including rebates to reduce business costs. • Negotiated the retail selling price, and forward share per category management and brand prioritization by channels.• Set up customer targets to drive the national sales plan.• Design, negotiate national promotion per brand by channel to increase ROI.• Discussed brand trends and market share per brand with each key account customer. Show less

In this role, I managed a team of 4 sales staff in the Western Cape region to reach sales targets including availability of brand in on trade outlets.