Wayne Potter Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

Sydney, Australia

Leading category development of Fresh Poultry through developing a deep understanding of the category, customers and shopper behaviour. Working closely with our Woolworths customer team (our leading grocery customer) driving category thought leadership to unlock growth opportunities for Ingham’s and customer. Managed range review process, developed and presented retailer category/range reviews. Partnered with Coles, Aldi and Metcash customer teams providing influential category and shopper insights to help shape strategies and tactics. Owned agency relationship with IRI and worked closely with other agency partners and data sources to deliver category growth, primarily Quantium. Collaborated with Quantium to develop joint-business plan (JBP).Leadership of Consumer & Shopper Insights Analyst, coaching and mentoring individual through his ongoing development to achieve short-term goals.

Sydney, Australia

Leading category development of Flavoured Soft Drinks, Coloured Flavoured Mineral Water and Adult Mixers through developing a deep understanding of our categories, customers and shoppers whilst working closely with RGM & Customer Category Managers. Integral role in Integrated Activity Planning (IAP) process.Owner for Category and Strategic Pricing of NPD incorporating Category analysis & rationale, volume sizing, Range, Space, Visibility & Pricing recommendations in collaboration with key stakeholders.Influencing the role CCEP plays in delivering category growth leveraging multiple data sources (IRI, Nielsen, Quantium). Member of Capability & Development community group within Revenue & Category Growth team.

Sydney, Australia

Leading and ownership of the overall strategy and development roadmap of our Shopper Panel and associated solutions to deliver continued profitable growth. I’ve played a key role in driving significant business transformation through an enhanced product-centricity within our organisation. I’ve been integral in Coles & Kraft Heinz panel implementations onto our online platform (Unify), launching a new era for IRI APAC. Effectively collaborating cross-functionally and with U.S colleagues to deliver successful project outcomes, developing and promoting product enhancements and materials whilst effectively managing the backlog.Initiated, developed and successfully commercialised a number of incremental revenue initiatives led by our LiquorLens shopper solution. Integral role in recruiting new clients through successful results from tender processes and pitches to multiple manufacturers, retailers and potential industry partners.Demonstrable credibility and expertise in analysing shopper behaviour through big data across the FMCG & Liquor retail environment. Continuously supporting and developing the analytical/storytelling with data proficiency of the IRI client facing teams. Member of Extended Leadership Team and Women in Leadership Steering Group.

Sydney, Australia

Created, developed and successfully implemented the Insights Development Program (IDP) to develop and enhance the analytical and storytelling with data proficiency of the IRI client facing teams (over 100 individuals across Client Insights, Retail and Consumer Shopper Analytics). Established best practice frameworks around Briefing Brilliantly; Business Insights Process; Category Management; Storytelling with Data. Championed the ability to see the Big Picture beyond data, whilst promoting the integration of multiple data assets (scan/shopper panel/customer loyalty/survey) to deliver the “So What, Now What” to clients. Led the enhancement of our corporate Client Value Program through re-designing the content with external consultants, designed to enhance and develop first-class consultancy skills. Delivered to our commercial teams with impact resulting in highly rated feedback. Collaborated with our People & Culture Director to develop and deliver the corporate presentation for 2019 APAC Employee Engagement survey results. Leadership of an Insights & Development Growth Partner through her development and implementation of a training program designed to advance key technical & soft skills. Member of Client Insights Senior Leadership Team.

Perth, Australia

Worked autonomously for this start-up agency as a part-time consultant to develop new business pipeline through discussions with numerous FMCG & Liquor Multi-Nationals, presenting an innovative approach to in-store shopper research. I successfully project managed and delivered a major in-store project for Mondelez International influencing Woolworths future store layout.

Perth, Australia

As a member of the Leadership Team, led the team through a range of business development and consulting activities to strategically develop the account portfolio and effectively build revenue pipeline. Developed proposal writing. Delivered qualitative and quantitative research projects by undertaking in-depth interviews, observing focus groups and analysis of findings. Delivered insights-led and ‘Connected Life’ presentations across various private and public sector clients (including DFES WA, Synergy and Tourism WA).Undertook business review on behalf of Managing and Executive Directors to provide recommendations of how to implement change to deliver future strategic growth.

Sydney, Australia

As the Account Lead, I successfully led a defined portfolio of key client accounts – Colgate Palmolive, Lion (Beer), Energizer, Brown Forman and Pacific Magazines with responsibility across all Aztec services (Scan/Customer Insights/Advanced Analytics). Significant contribution towards business group 2012 revenue growth of +10.6% (Target +10%) through incremental revenue and servicing new business. Revenue management of $2.2 million whilst delivering cost-to-serve ratio at agreed level. Leadership and development of 5 team members. Developed expertise in Woolworths Shopper, Liquor and Smoker Panels (WSP), in addition to In Home Panel (IHP) with advanced knowledge of Scan dataset. I played an integral role in launching and client rollout of the new ShopperView Point service (online panel surveys & mapping segmentations). Introduced new ways of working including Briefing template, KPI Scorecard Review process and Workflow Tracker. Critical role in various projects including development and presenting of Macro Industry Economic/Market ‘What’s Hot?’ presentations.

London, United Kingdom

Successfully led and developed the Dairy Crest account team (2007/8 revenue: £415k), resulting in promotion to Senior CI Director of our Fashion panel. I developed, realigned and retained clients including Marks & Spencer, John Lewis, Gap and Puma through enhanced relationships resulting in incremental revenue for the business unit (2008 revenue: £850K). Returned to Key Accounts to lead and develop Cereal Partners (CPUK), Allied Bakeries and Twinings accounts, where I played an integral role in delivering a strategic shopper segmentation project to CPUK. Continued growth and personal development through working with FMCG household, individual and usage purchase panels. Consulted during weekly client on-site days through discussing client needs within briefing process, delivering insights-led presentations and training, working on ad-hoc analysis requests. Developed collaborative relationships with agency partners IRI, Nielsen and dunnhumby.Leadership and development of various teams (up to 4 members). Responsible for developing budget/forecast reporting to executive team during weekly revenue meetings.

West Byfleet, Surrey

Leadership of a defined portfolio of key client accounts, with international and local clients including Mattel, BBC Worldwide, Tesco, Woolworths and Boots. Delivered retail market, category presentations and reports leveraging retail PoS data.

South America, Australia, New Zealand & Asia

West Byfleet, Surrey

Promoted from Account Manager, I led a defined portfolio of key client accounts including Sony, Apple, Samsung, LG, Panasonic, Philips in addition to many more well-known audio/visual brands.Developed a vast number of commercially valuable client relationships from C-suite down resulting in 100% client retention and continuous revenue growth (2005: £3.2million). Personal development and growth through networking across UK & Europe; developing presentation skills and storytelling with data capability; analysing retail PoS data to deliver key insights across UK & European markets; negotiation skills; people management, coaching & mentoring.Keynote speaker at the GfK CE Conference 2005, entitled ‘Exploiting a Digital Future’.