Wayne Rock
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Wayne Rock Email & Phone Number

Sr Merchant and General Manager Fish and Hunt at Orvis
Location: North Bennington, Vermont, United States 15 work roles 2 schools
2 work emails found @orvis.com 6 phones found area 540, 518, and 802 LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

Contact Signals · 2 work emails · 6 phones

Work email r****@orvis.com
Direct phone (540) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Sr Merchant and General Manager Fish and Hunt
Location
North Bennington, Vermont, United States
Company size

Who is Wayne Rock? Overview

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Quick answer

Wayne Rock is listed as Sr Merchant and General Manager Fish and Hunt at Orvis, a with 1072 employees, based in North Bennington, Vermont, United States. AeroLeads shows a work email signal at orvis.com, phone signal with area code 540, 518, 802, and a matched LinkedIn profile for Wayne Rock.

Wayne Rock previously worked as Sr Merchant and General Manager Fish/Hunt at Orvis and Sr Merchant- Men's Outerwear, Bottoms, and Accessories at Orvis. Wayne Rock holds Master Of Business Administration (Mba), Business Administration And Management, General, 3.58 Gpa from Liberty University.

Company email context

Email format at Orvis

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{last}{first_initial}@orvis.com
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AeroLeads found 2 current-domain work email signals for Wayne Rock. Compare company email patterns before reaching out.

Profile bio

About Wayne Rock

Fueled by a passion for the outdoors and a desire to make a positive impact in the lives of others, I decided to jumpstart my career in high school as a Customer Service Representative at The Orvis Company. I quickly learned the importance of being customer-oriented and increased my product knowledge to become an Outfitters Specialist. In this role, I prepared customers for success on their fly fishing adventures. I then became an E-Commerce Specialist who communicates with customers through live chat and e-mail. This fast-paced environment fascinated me and compelled me to excel. After starting progress on my MBA, I decided to pursue a leadership position as the E-Commerce Team Lead. This allowed me to practice what I was learning in a real world environment. While leading a sales team with exemplary performance, there were opportunities to design KPMs, develop an incentive structure, motivate team members, maintain and develop reports, and be part of multiple projects (digital merchandising, creating associate scorecards, and order management). The data analysis involved with this position excited me to pursue careers that incorporated data analysis more frequently. My enthusiasm for data analysis and zeal for outdoor lifestyle products made me a natural fit as an Allocation Analyst. I was originally hired as a Co-Men’s Allocation Analyst, but my responsibilities have increased to include Sporting (Fly Fishing and Hunting) product as I’ve improved processes and allocation strategies. Although no longer communicating with external customers, I’ve made it a habit to treat internal customers as well as I would an external customer. This has contributed to a positive and solution-driven environment that is conducive to growth. When not working at the Orvis Home Office, I enjoy hiking, fishing, cooking,and applying my education along with experiences to local businesses in my hometown of Roanoke, VA.

Listed skills include Customer Service, Sales, E Commerce, Customer Experience, and 31 others.

Current workplace

Wayne Rock's current company

Company context helps verify the profile and gives searchers a useful next step.

Orvis
Orvis
Sr Merchant and General Manager Fish and Hunt
Vermont, United States
Website
Employees
1072
AeroLeads page
15 roles

Wayne Rock work experience

A career timeline built from the work history available for this profile.

Sr Merchant And General Manager Fish And Hunt

Vermont, United States

Sr Merchant And General Manager Fish/Hunt

Current

Sunderland, Vermont

Oct 2024 - Present

Sr Merchant- Men'S Outerwear, Bottoms, And Accessories

Jan 2024 - Oct 2024

Retail Merchant- Fish/Hunt

Sunderland, Vermont

Jan 2021 - Jan 2024

Item Planner- Men'S

Sunderland, Vermont

Apr 2020 - Dec 2020

Category Planner- Fish/Hunt

Sunderland, Vt

Apr 2019 - Mar 2020

Retail Planner- Men'S

Sunderland, Vt

Jul 2018 - Mar 2019

Retail Allocation Analyst- Men'S

Sunderland, Vermont

- Entrusted with the allocation of the whole Men's business for retail (over 50% of retail's profit). - Contributed to achieving a profit increase of $3.2M over the previous year and consistently beat plan. Applied more robust allocation strategies and models to achieve this result. - Challenged to support +25% profit growth in a mature Men's Barbour business and achieved over +30%. Provided analyses prior to the setting of the goal along with recommended tactics to reach success. - Helped train four Allocation Analysts and mentored my eventual successor.

Jul 2017 - Jun 2018

Retail Allocation Analyst- Sporting (Fly Fishing And Hunting), Men'S Barbour, And Men'S Accessories

Sunderland, Vt

- Broadened scope of products to include Fly Fishing and Hunting products (over tripling the number of SKUs managed)- Contribute to improved communication between Fishing Managers and the Home Office- Emphasis on providing the right product to the right place at the right time through the creation of more robust allocation strategies centered on geographical areas and fishing seasons.

Aug 2016 - Jun 2017

Retail Allocation Analyst- Men'S Barbour And Men'S Accessories

Sunderland, Vt

- Created and maintained inventory productivity reports in DSS- Allocated Men's Barbour and Men's Accessories using the MID allocation platform- Analyzed inventory performance in terms of GMROI and in comparison to plan figures- Collaborated with Planners and Merchants to develop allocation strategies that meet the vision of the Merchants and needs of the Planner- Participated in meetings with Control Buyers to facilitate the flow of inventory to retail locations- Reached out to Store Managers to create better synergy with Allocation Analysts and other business partners in the Home Office

Jul 2015 - Jul 2016

Order Management Project Lead

-Set meetings and agendas for the Order Management Project Team-Drafted timelines for milestones and kept track of accomplishments, planned activities, and risks-Held innovation sessions-Developed User Stories -Transformed User Stories into Customer Narratives for internal value creation and to provide a more creative way of communicating expectations to vendors-Utilized Gantt Charts to visual represent the progress of the project and push tasks to the forefront-Developed a task list and syllabus so that the replacement is able to assume role and take on responsibilities

Mar 2015 - Jul 2015

E-Commerce Team Lead

-Created and maintained productivity and performance reports -Created a scorecard to compare associate performance-Completed statistical work for KPMs and developed a new KPM to drive performance to achieve the company's vision of being more personal and friendly-Created a new incentive program to drive behavior-Took ownership of driving personal and friendly behaviors through leading by example and coaching associates-Helped with the hiring process for new associates during our peak season-Helped create schedules and other administrative duties

Apr 2013 - Jun 2015

E-Commerce Specialist

Roanoke, Virginia Area

Provided a fun and friendly experience for customers that inquire about products and customer service concerns through electronic mediums (chat and e-mail).

Apr 2010 - Apr 2013

Outfitters Specialist

Roanoke, Virginia Area

Sold and supported customers who purchased Orvis fly fishing equipment. Also handled communications with Orvis endorsed dealers, lodges, outfitters, and guides.

Apr 2008 - Apr 2010

Customer Service Representative

Roanoke, Virginia Area

Provided a fun, friendly, professional, and superior experience for Orvis customers via phone.

Jun 2006 - Apr 2008
Team & coworkers

Colleagues at Orvis

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2 education records

Wayne Rock education

Master Of Business Administration (Mba), Business Administration And Management, General, 3.58 Gpa

Liberty University

Strategic Marketing Management Managerial Finance Legal Issues in Business International Business Business Research Methods Environment.

Bachelor Of Arts (B.A.), Political Science And Government

FAQ

Frequently asked questions about Wayne Rock

Quick answers generated from the profile data available on this page.

What company does Wayne Rock work for?

Wayne Rock works for Orvis.

What is Wayne Rock's role at Orvis?

Wayne Rock is listed as Sr Merchant and General Manager Fish and Hunt at Orvis.

What is Wayne Rock's email address?

AeroLeads has found 2 work email signals at @orvis.com for Wayne Rock at Orvis.

What is Wayne Rock's phone number?

AeroLeads has found 6 phone signal(s) with area code 540, 518, 802 for Wayne Rock at Orvis.

Where is Wayne Rock based?

Wayne Rock is based in North Bennington, Vermont, United States while working with Orvis.

What companies has Wayne Rock worked for?

Wayne Rock has worked for Orvis.

Who are Wayne Rock's colleagues at Orvis?

Wayne Rock's colleagues at Orvis include Brian Hannon, Taryn Secoy, Davis James, Todd Winslow, and Charlotte Floyd.

How can I contact Wayne Rock?

You can use AeroLeads to view verified contact signals for Wayne Rock at Orvis, including work email, phone, and LinkedIn data when available.

What schools did Wayne Rock attend?

Wayne Rock holds Master Of Business Administration (Mba), Business Administration And Management, General, 3.58 Gpa from Liberty University.

What skills is Wayne Rock known for?

Wayne Rock is listed with skills including Customer Service, Sales, E Commerce, Customer Experience, Data Analysis, Microsoft Office, Team Leadership, and Online Communications.

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