Wayne Scheck Email & Phone Number

• Create and deliver annual innovation brand plans including brand strategy, managing internal and external relationships including agencies • Develop short and long-term innovation pipeline for new to world brands • Manage innovation projects from concept to commercialization• Monitor, analyzes, and report consumer, category, and customer data to uncover insights that inform business opportunities• Manage innovation brand P&L

Shakopee, Minnesota, United States

•Lead product management team in both day-to-day and strategic activities to support cross-company initiatives•Develop and maintain product portfolio strategy to balance short-term product development and long-term innovation pipelines with a focus on collaboration, quality, and innovation•Own external market and competitor insights for the entire product portfolio, including but not limited to market size, growth and share, competitor performance & assortment architecture and key trends•Inject market insights into the business at relevant points in the pipeline, and build organizational capability to understand, digest and use that information to make better product and investment decisions•Plan and launch consumer insights activities to inform product strategies including engaged customer councils, customer surveys, and in-person customer feedback sessions •Serve as liaison between business teams and internal laboratory to execute technical projects supporting product development and company innovation

Shakopee, Minnesota, United States

• Develop portfolio strategy frameworks for all internal business units dedicated to beverage alcohol production• Lead development of new product roadmaps and long-term innovation pipelines• Collaborate on development and management of strategic growth-driving initiatives• Manage and share internal sales and external market insights and analysis• Insert strategy plans and market insights into conversations at all levels of the organization to ensure alignment• Lead team of brand and product managers dedicated to individual portfolio strategy management

Shakopee, Minnesota

• Oversee and direct new product development for brewing ingredients across multiple markets• Create and implement stage gate process for new product development• Lead strategic projects to oversee and manage company product portfolio• Execute portfolio review to analyze performance and rationalize assortment• Work cross-functionally to ensure all aspects of product development and product upkeep are executed and maintained

Greater Minneapolis-St. Paul Area

• Provide strategic leadership and technical expertise for development of products and services within the In-Store Bakery• Participate in cross-functional team through initiation and execution of product development projects in collaboration with QA, buying, and marketing• Manage all aspects of product during lifecycle from research to execution, ensuring successful implementation focusing on quality improvements, new product innovation, and cost negotiations• Assess product gaps, quality improvement initiatives, and competitor activity by utilizing internal and market data

Greater Minneapolis-St. Paul Area

• Provide strategic leadership and technical expertise for development of products and services within the commercial bread and baking needs• Participate in cross-functional team through initiation and execution of product development projects in collaboration with QA, buying, and marketing• Manage all aspects of product during lifecycle from research to execution, ensuring successful implementation focusing on quality improvements, new product innovation, and cost negotiations• Assess product gaps, quality improvement initiatives, and competitor activity by utilizing internal and market data• Provide technical expertise for development of products and services within commercial bread, and baking needs categories

Union Beach, Nj

• Developed company-wide protocol for measurement of spray-dry dissolution rates• Implemented shelf-life studies for flavor delivery systems• Served as company-wide technical expert on gum technology equipment

Master Of Business Administration (Mba), Strategic Management, Entrepreneurship Managment

Product Strategy: Discovering, Developing, Managing, And Marketing Products As A Business

This program equips learners to think like the CEO of a product or service - focusing on a cradle-to-grave approach for managing.

Intensive Brewing Science For Practical Brewing

This popular short course offers an intensive introduction to the sciences of brewing, and it draws a direct connection between brewing.

International Summer University, International Business

Activities and Societies: International Marketing International Human Resource Management - creating a competitive advantage in a global.

Certification, Bread And Roll Production, Artisan Bread Production

Bs, Food Science Research

Activities and Societies: Alpha Zeta Co-ed Honors and Service Fraternity, Undergraduate Food Science Club, Product Development Team