Directed a multi-disciplinary marketing team to create insight led content and gold standard award winning communications that supported business revenue targets.Working with data to adopt ABM practices, ROI tracking and campaign effectiveness through lead qualification

Became accountable for future proofing the business to become the undeniable choice for customers and an indispensable partner for distribution

Managed team to maximise marketing outcomes through the integration of robust marketing strategies within the Professional Services and Lloyd’s sector.Established strong board level relationships through an in-depth understanding of their business areas, including but not limited to, financial plans, operating models and general market insights. Worked with the matrix team to optimise the digital experience and marketing opportunities available

Working in the Corporate Partnerships team, responsible for understanding the changing behaviours and needs of customers towards insurance and ensure AXA were in a position to turn insights into effective propositions.

Working within the Corporate Partnerships team, managed the relationship of a UK Strategic Partner, operating within both the Home, Travel and AVA Market- Oversaw the on-going development and implementation of business plans for the partner. Achieving growth, profitability and overall improvement to customers experience and interaction with the brand - Worked alongside the claims and service department to ensure we have fully embedded end to end journey, capable of representing the customers expectations of a well respected brand.

Responsible for delivering profitable growth, through strategic and tactical activity to a leading partner, through the provision of marketing insight, analysis and marketing plans. - Using analysis of customer data, segmentation and MI. Became responsible for Incorporating partner marketing strategies designed to motivate commitment, maximise GWP growth opportunities and efficiencies whilst delivering the best customer journeys both off and online - Ownership of the Marketing sales forecasting process through the analysis of partner business strategies. Ensuring this is run in conjunction with complex external market trends and flows through into the overall P&L - Maintained and developed relationships with key customers at Board, Head of and Director level to improve marketing performance and promote AXA as a major UK insurance provider within the financial services industry and wider business environment

4 Direct ReportsResponsible for the strategic direction of customer acquisition onto credit cards and personal loans including the planning and implementation of the marketing plans. Lead the team to shape the customers lifecycle; initiating strategic and tactical activities to maximise ROI and prolong the customer’s journey and relationship. Key areas of responsibility- Responsible for the planning, development and implementation of B2C customer acquisition and ‘in life’ strategy for credit cards and personal loans; fully utilising all customer contact points and seeing them through from concept to completion - Effectively manage the Customer Marketing Spend budget to build and develop effective customer communications through above/below the line; ensuring all activity drives targeted ROI

Lead figure in evaluating and reporting on the performance of existing products to influence future initiatives and drive the business forward. - Construct and develop the business plan, recommending the feasibility of new initiatives, looking at specifications, communication plans and ROI- Generate actionable recommendations to improve existing products and develop new products to increase sales, retention or profitability of customers. - Provide useful insight to contribute to product development and marketing strategies, through the analysis of competitor products and market opportunities.