AeroLeads people directory · profile
Wayne Smart Email & Phone Number
Director, Head of Demand and Portfolio Marketing
at
Apex Group Ltd
1 work email found
@vistra.com
1 phone found area 212
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, Head of Demand and Portfolio Marketing
Location
London, England, United Kingdom
Company size
Who is Wayne Smart? Overview
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Quick answer
Wayne Smart is listed as Director, Head of Demand and Portfolio Marketing at Apex Group Ltd, a company with 1257 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at vistra.com, phone signal with area code 212, and a matched LinkedIn profile for Wayne Smart.
Wayne Smart previously worked as Global Director - Country Marketing at Vistra and Global Director of Product and Sector Marketing at Vistra. Wayne Smart holds Ba (Hons), Leisure And Marketing Management from University Of Staffordshire.
Company email context
Email format at Apex Group Ltd
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{first}.{last}@vistra.com
86% confidence
AeroLeads found 1 current-domain work email signal for Wayne Smart. Compare company email patterns before reaching out.
Profile bio
About Wayne Smart
Thanks for viewing my profile, here's a little more about me.. With extensive experience in the marketing industry and particularly within Financial Services, I have a vision-driven approach to decision making, strategic planning and tactical implementation.I recognise the gains that great leadership brings to an organisation and pride myself on continually looking at ways to improve and adapt how we communicate and engage with each other. The world is forever changing and as a data-driven marketer, it excites me to be part of a team that drives that changeAlways looking to extend my network so feel free to connect..
Listed skills include Marketing Strategy, Strategic Planning, Business Strategy, Product Management, and 25 others.
Current workplace
Wayne Smart's current company
Company context helps verify the profile and gives searchers a useful next step.
Apex Group Ltd
14 roles
Wayne Smart work experience
A career timeline built from the work history available for this profile.
Global Director - Country Marketing
Current
May 2023 - Present
Global Director Of Product And Sector Marketing
Sep 2021 - Apr 2023
Marketing Director
May 2020 - Sep 2021
Head Of Retail Investment Marketing
Directed a multi-disciplinary marketing team to create insight led content and gold standard award winning communications that supported business revenue targets.Working with data to adopt ABM practices, ROI tracking and campaign effectiveness through lead qualification
Aug 2019 - Mar 2020
Innovation Lead (Europe)
Became accountable for future proofing the business to become the undeniable choice for customers and an indispensable partner for distribution
Nov 2018 - Aug 2019
Head Of Marketing (Europe)
Managed team to maximise marketing outcomes through the integration of robust marketing strategies within the Professional Services and Lloyd’s sector.Established strong board level relationships through an in-depth understanding of their business areas, including but not limited to, financial plans, operating models and general market insights. Worked.
Dec 2015 - Nov 2018
Senior Propositions And Strategy Manager
Working in the Corporate Partnerships team, responsible for understanding the changing behaviours and needs of customers towards insurance and ensure AXA were in a position to turn insights into effective propositions.
Feb 2015 - Nov 2015
Senior Business Manager
Working within the Corporate Partnerships team, managed the relationship of a UK Strategic Partner, operating within both the Home, Travel and AVA Market- Oversaw the on-going development and implementation of business plans for the partner. Achieving growth, profitability and overall improvement to customers experience and interaction with the brand.
Nov 2013 - Jan 2015
Senior Marketing Manager
Responsible for delivering profitable growth, through strategic and tactical activity to a leading partner, through the provision of marketing insight, analysis and marketing plans. - Using analysis of customer data, segmentation and MI. Became responsible for Incorporating partner marketing strategies designed to motivate commitment, maximise GWP growth.
Oct 2012 - Nov 2013
Customer Marketing Manager
4 Direct ReportsResponsible for the strategic direction of customer acquisition onto credit cards and personal loans including the planning and implementation of the marketing plans. Lead the team to shape the customers lifecycle; initiating strategic and tactical activities to maximise ROI and prolong the customer’s journey and relationship. Key areas of.
Sep 2011 - Oct 2012
Assistant Customer Marketing Manager
Apr 2009 - Sep 2011
Product Manager
Lead figure in evaluating and reporting on the performance of existing products to influence future initiatives and drive the business forward. - Construct and develop the business plan, recommending the feasibility of new initiatives, looking at specifications, communication plans and ROI- Generate actionable recommendations to improve existing products.
Aug 2007 - Apr 2009
Marketing Executive
Jun 2005 - Aug 2007
1 education record
Wayne Smart education
-
University Of Staffordshire
FAQ
Frequently asked questions about Wayne Smart
Quick answers generated from the profile data available on this page.
What company does Wayne Smart work for?
Wayne Smart works for Apex Group Ltd.
What is Wayne Smart's role at Apex Group Ltd?
Wayne Smart is listed as Director, Head of Demand and Portfolio Marketing at Apex Group Ltd.
What is Wayne Smart's email address?
AeroLeads has found 1 work email signal at @vistra.com for Wayne Smart at Apex Group Ltd.
What is Wayne Smart's phone number?
AeroLeads has found 1 phone signal(s) with area code 212 for Wayne Smart at Apex Group Ltd.
Where is Wayne Smart based?
Wayne Smart is based in London, England, United Kingdom while working with Apex Group Ltd.
What companies has Wayne Smart worked for?
Wayne Smart has worked for Apex Group Ltd, Vistra, Octopus, Travelers, and Axa Personal Lines.
How can I contact Wayne Smart?
You can use AeroLeads to view verified contact signals for Wayne Smart at Apex Group Ltd, including work email, phone, and LinkedIn data when available.
What schools did Wayne Smart attend?
Wayne Smart holds Ba (Hons), Leisure And Marketing Management from University Of Staffordshire.
What skills is Wayne Smart known for?
Wayne Smart is listed with skills including Marketing Strategy, Strategic Planning, Business Strategy, Product Management, Product Marketing, Digital Marketing, Credit Cards, and Loans.
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