This role leads the communication strategy and plans for the APAC region including China, India, Japan, Korea, Taiwan, Southeast Asia and Australia. It oversees the various verticals under the portfolio and seeks to optimise positioning BASF as a leading innovator in the chemical space.The role oversees the APAC country communicators and spearheads the planning and execution of Chinaplas trade show to great success using innovative approach, collaboration with key influencers and creative digital online engagements.

This role is the regional lead in overseeing performances of 9 countries in Southeast Asia, Oceania & Taiwan: Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, Australia, New Zealand and TaiwanIt is responsible for spearheading and establishing brand & reputational messaging and positioning through developing a world class communications team for the region to effectively manage all external and internal communications and outreach. The role requires it to monitor each country's progress against their story generation metrics, and to ensure best practices developed by communications teams across the region were inculcated and shared among countries. I also represent the SEAOT countries in their views to the organisation's global communications team, based in Seoul.The role is the lead champion for Crisis and Issue Management and liaise with all internal stakeholders and external entities to see its resolution. It manages the regional CEO office communication and senior leadership executives in public engagements.This role maintains the responsibility to build, strengthen and maintain strong relationships with key media, key opinion leaders and influencers. It also oversees partnerships, joint promotions, collaborations and sponsorships evaluation and assessment for corporate branding.

This role spearheads branding and communication efforts to generate interest and awareness from media and public. It focuses on 360 integrated communication tools from traditional to social media to generate conversations and increase consumer participation.The role leads the team towards campaign excellence and target achievements.

This role oversees a dual portfolio of communications and marketing for the company's brand and reputation. It has the responsibility to establish and achieve the Share of Voice (SOV) and Brand Health Index (BHI) as goal targets.Key achievements include having grown the SOV and BHI at an annual growth of 20% year on year and elevated the brand awareness, equity and status through various high profile 360 integrated activities and events like Formula One sponsorship, Singapore Fashion Festival and LG iconic flagship store at Marina Bay Sands.The role calls for interaction and providing strategic media counsel to senior leadership team for all external engagements. It also involves with internal stakeholders to provide internal communications to all levels within the company.

This role leads a team of professionals to establish and position Tiger Beer's brand and image through the establishment of Tiger Beer world's first premium multi-sensory interactive flagship store in Asia.It places cross functional responsibilities in lead generation with sales team, retail marketing with merchandising team, P&L with finance team and daily operations with ops team.

This role oversees and spearhead marketing, promotion and communication activities with Regional Offices worldwide for leisure and entertainment product offerings in Singapore.It centres heavily on stakeholder management, marketing & communications and project management to ensure success in key performance and deliverables.