Wayne Trainor Email & Phone Number

Develop center store schematics for Main Meals, Breakfast, and Authentic Hispanic foods.Analyze A.C. Nielsen syndicated data and regional sales volume to create an optimized product assortment while improving sales and profit.Develop merchandising and store layout strategies collectively with CPG manufacturers and the category management team.Partner with merchandising and distribution teams on the Top 25 initiative ultimately increasing company sales by $6.5 million.Facilitate the speed-to-shelf program, Operation Refresh.Direct the daily activity of supporting vendor analysts.Design store merchandising concepts using JDA Floor Planner.Participate in the development of new store banners.Manage the Virtual Store program. This allows the company to view 3Dmerchandising programs, saving time and money in the design process.

Responsible for the effective layout and merchandising of 125 high-volume grocery stores.Implement Safeway's shelf management principles aimed at increasing sales volume and reducing shrink levels.Recommend merchandising strategies designed at growing center-store sales in the grocery, dairy, frozen, general merchandise, and health/beauty categories.Lead store design and layout reviews with divisional and corporate senior management as well as continually communicate updates and progress of ongoing store projects.Order all store fixtures for division projects and appropriately budget all equipment and time requirements.Coordinate store remodel and new store activities.Effectively supervise project implementation through the coordination of schedules with construction, retail operations, and vendors.Manage reset teams through the successful completion of all store reset and remodel projects.Conduct reviews and analysis of project outcomes and performance results.

Create and analyze schematics using Apollo and Spaceman software aimed at maximizing volume and profitability for major manufacturers including; Clorox, M&M Mars, Nestle, and Quaker.Utilize IRI data and internal sales data to assist the Category Manager in all phases of the SKU rationalization and purchasing process including; item selection, purchasing of new items, and recommended deletion of non-profitable items.Expand sales to include mass market accounts.

Sales manager for the $20 million Clorox business in Houston, TX and the surrounding markets.Responsible for driving sales growth for all retail groups in the Houston market.Manage the daily merchandising, display activity, ad programs, promotional spending, and sales for the account.Communicate sales objectives to support team to ensure accurate program execution.

Represent high profile manufacturer brands (M&M Mars, Clorox, Quaker, and Del Monte) in Houston and the surrounding market.Conduct store audits and compliance checks.Support brands for all merchandising activity, hiring and training of associates, and planogram development.

Manage daily store operations including; providing great customer service, supervising 110 store associates, executing the corporate marketing and merchandising plans, achieving financial targets, and coaching/mentoring.