Wayne Wan Email & Phone Number

Chicago, Illinois, Us

• Translate product strategy into detailed requirements and product specifications• Drive cross-functional teams to execute the product development plan aiming at quick time-to-market, high product quality while optimizing resources.• Manage the product roadmap by understanding how our product can make internal and external customers more effective in executing their strategy.• Collaborate with other product managers and leaders to synthesize complex product requirements leading to a value-added platform initiative.• Manage competing priorities with a variety of stakeholders - business & product leaders, engineers, partners, and end-users by executing thoughtful trade-offs and communicating clearly.• Develop a strong technical understanding of Supernova’s product and platform by working closely with our team and our customers.• Identify, evaluate and integrate new features and enhancements to Supernova’s platform strategy to drive business value.• Evangelize and drive adoption of platform-level features with internal and external stakeholders to ensure success. • Collaborate with customers, partners, and professional services teams to obtain feedback and product feature recommendations for input into the roadmap.

Chicago, Illinois, Us

• Owned go-to-market strategy for new omni-channel marketing campaigns, beginning with industry research and competitive analysis through to post-launch feedback, leading to 25% increase in user conversion• Prioritized and groomed marketing feature enhancement backlog, communicating status to internal teams• Oversaw over 50 user interviews and analyzed key customer pain points, demographics, preferences, and buying habits to help drive the product roadmap• Strategized A/B tests to help optimize campaign efficacy, achieving $200K in incremental revenue• Partnered with business development team to streamline sales processes and implement new platform and marketing strategies for international accounts, resulting in 75 additional customers in three months• Defined KPIs to track the effectiveness and measure the impact of existing marketing, advertising, and communication initiatives on overall user engagement

•Managed product development from ideation to rollout in an agile environment, working cross-functionally with developers, designers, and sales to launch business solutions, improving operational efficiency by 15%• Collaborated with business and product leadership to define the product roadmap, strategy, and overall vision• Participated in agile ceremonies including daily stand-ups and maintained consensus between product, development, and operations stakeholders, increasing team productivity by 10% on Asana tickets• Conducted market research on potential new product lines and performed data modeling and analyses to provide recommendations on the most promising options to top company executives• Designed and implemented customer purchase history forms to aid in new product recommendations and offer re-order reminders for previously purchased items, generating $50K in additional online sales