1) Team leader of Grundfos sales development team covering BD/KAM/market & competitor intelligence/marketing contents functions with 9 subordinates; Mentor of global graduate trainee program2) Responsible for Industry segment with 1.5 billion CNY annual revenue scale, taking a 50% lion’s share of Grundfos China business footprint. Achieved on-par 2020 increase, neglecting COVID-19 impact3) Track and maintain market & competitor intelligence and translate into business insights and recommendation4) Pricing and rebate control to support Grundfos business transformation towards digitalization & value base selling5) Strategy and Business Development:5.1) Research pump market & industry trends and deliver regular reports to organization to pursue strategic business opportunities. 5.2) Responsible for Offer-for-China strategies, supporting innovation of new and existing product offerings; Drive industry’s new product development5.3) Identify key marketing trends, metrics and KPIs to enable the organization to make critical investments5.4) Owner of China and APAC 2025 Industry strategy, covering key incremental engines including geographic expansion/key application prioritization/new offer road map/go-to-market business plans5.5) Project leader of industry digitalization offer landing & e-pump transformation; successfully build-up initial digital prescript maintenance pilot sales while e-pump share has been improved by 50% in 12-month6) KA Management:6.1) Develop KA strategy, establish KA profiles; Owner of cross-function team to set up process6.2) KA pricing controller for healthy finance performance and loophole immunization6.3) Extend KA management scope to IPO ship-out key EPC partners7) Channel management:7.1) Evaluate new potential channel partners to support Grundfos geographic expansion priorities7.2) Bridging top 10% China license dealers with global counter partners for pilot offering community program

 Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability Provide direction for the future and value propositions that maximize smart manufacturing business opportunity. (new segment, new territory, new offer) Define and propose process industry3-year strategic plan & monitor the implementation; Manage process industry segments business development plan with 4 billion CNY scale Inorganic growth strategies identification and evaluation, including M&A, licensing, and partnership options. Co-responsible for one anonymous fossil energy segment M&A project Owner of China-for-China offer initiatives and deployment plans Conduct fact-based analysis of market trends; competitive data; technology advancements; and customer voices Owner of Schneider industry business unit marketing & competition landscape intelligence report

Strategy and Intelligence: Create marketing strategy for Greater China, followed by implementation and success evaluation on a local level by leveraging global/regional marketing team resources Manage budgets, timelines and localization process while ensuring business continuity on sales channels In charge of annual marketing plan Track key industry competitor intelligence and translate into business insights & recommendationProduct/Brand strategy management: Responsible for Lectra’s Portfolio, envisions, plan & drive competitive product portfolio based on VOC Provide leadership in product development & launch process control, catering for market growthCampaign and events planning: Lead and monitor the local marketing team to develop campaigns designed to improve brand visibility and generates leads/demand/sales Optimize the demo events schedule and expertise resource arrangement to maximize the utilization ratio and value of Lectra customer demo lab

 Owner of General Industry & Motor Vehicle business development plan; The business reached 500 MCNY revenue in 2012, 2.5 times as much as the 2006 level Atlas Copco tooling dept 5-year strategic plan owner Matrix “Virtual team” design to ensure the knowhow & segment experience can be shared among all regions Owner of market segmentation & key application identification; Potential market size evaluation and prioritization; Segment deep dive to provide sales team proper business priorities  Responsible for tooling department yearly marketing and action plan, including annual pricing and rebate strategy Tooling product category management to ensure optimized life cycle and go-to-market strategy, protecting premium margin level among key tightening and material removal applications China representative for pilot offer commitment board, delivering local needs to impact new offer preference

 Internal transferred to product marketing dept of SIEMENS DEMATIC after graduation from APAC MT program  Work closely with sales team to provide key account and project support including the localization and customization of sorting system. Manage the project support pipeline Responsible for product seminars, targeting both internal and external customers with conveyor knowhow and application sharing through the whole value chain. Define and propagate product battle card and tailored pain points solution for the segmented markets Work with global product team for new product development tracking and offerings life cycle management Responsible for the chain conveyor localization, including local manufacturer validation, trial order qualification Competition and target market scenario analysis

 1-year “APAC Management Trainee” program graduate, organized by SIEMENS development center Work with cross-country team to finish the product operation and commercial rotations, supporting South Australia market nurturing progress